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EXECUTIVEAGEN TM MAGAZINE Brenda Avila W hen Brenda Uriarte Avila first got into real estate, she thought that success would come to her as it always had. After all, she loved the job, she had a great personality and worked hard. “I was very disappointed to find out that it took a lot more than that,” she laughs. “I realized fairly quickly that it was going to take a system and a way of marketing that would set me apart from other real estate agents.” Undaunted, Brenda created a complex system of farming, marketing and client-centered service and implemented it into her daily business. Within three months, Brenda knew her life would never be the same. “I went from being an unsuccessful, but friendly real estate agent to being a top-producing agent in my office,” she says. “That’s the difference between being motivated and being inspired.” ExecutiveAgent Magazine
E A Hard Work Without a Plan is Just Hard Work By Shannon Hartsoe That was more than ten years ago and today, Brenda is not only a top-producing agent and broker for Realty Executives Alliance, she’s also creator of a highly-successful real estate curriculum for community college students teaching others how to build success one client at a time. Brenda is no stranger to hard work. After immigrating to the United States from Mexico at the age of 13, her mother wouldn’t let her and her brother play outside until they had finished their English lessons. As a result, she entered school with excellent reading and writing skills and became a top student. But, as she learned, hard work is no guarantee of success unless that work is focused. “Otherwise you’re just wasting your time doing the same work over and over again,” she states. “By focusing on your strengths and putting systems in place and by treating your business like a business, you’re much likelier to experience success.” Brenda entered the profession drawn by the flexibility and the potential to earn a rewarding living. As a single mother, her children came first. Encouraged by her mother and grandmother, (both strong women in their own right) she decided to try her hand at business. “I needed the flexibility,” she says. “And there wasn’t any other career out there that could offer me that the way real estate could. For me, it was all about being a working mom and real estate gave me a good avenue for that.” By building on her strengths – open houses and in-depth market analysis, Brenda has built a successful business that keeps her and her listings in the public eye. “Real estate agents need visibility,” she says. “And we need concrete goals and plans. Being able to engage the public with a consistent marketing plan is crucial to building an ongoing client base.” is different and should be treated as such. Whether it’s a short sale or a multi-million dollar property, the marketing plan needs to be tailored.” She’s also passionate about her company. “When I was first approached by owner Debi Sugden my business was growing stagnate at a big name real estate company,” she acknowledges. “Once I met Debi and heard about her philosophy of business I knew I could help make a difference. Here I’m a part of something bigger instead of just being one of many putting in hours each day.” In 2012, Brenda won the Chairman’s Award for production and credits her supportive office environment. “They believe in me,” she says. “And I know that I can take the things I’ve learned over the years and put them to use.” “And of course my family. I wouldn’t be who I am today without the help of my mother, grandmother and my brother. They’ve always told me I could be anything and they were right.” Brenda Uriarte Avila, GRI, CDPE Associate Broker Realty Executives Alliance 5252 Orange Ave. #106 Cypress, CA 90630 Direct: (714) 474-5123 eFax: (714) 276-9676 BrendaU@RealtyExecutives.com www.BrendaUAvila.com DRE # 01141420 One way Brenda does this is through her unique approach to open houses. For her, an open house is not just a way to garner the attention of the buying public, but a fullfledged event. “I’ll get the neighbors involved, I have relationships with vendors who help me create a lot of buzz around my listing and generate traffic.” She also creates listing presentations specific to the listing. “Every listing ExecutiveAgent Magazine
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