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E A<br />
Carole Lynch<br />
Lynch Associates Real Estate<br />
By Shannon Hartsoe<br />
Before obtaining her real estate license in January of<br />
2000, Lynch was a legal assistant. In that career,<br />
she often found herself helping clients negotiate car<br />
deals or work through difficult housing documents. “Since<br />
I was working with sales so often anyway, and enjoying it,<br />
it seemed like a natural transition for me,” she says. “So I<br />
gave it a whirl.”<br />
Others in real estate warned her – it could often take six<br />
months or more for sales to start trickling in. “I guess I<br />
didn’t listen – I closed seven transactions in my first four<br />
months,” she says with a laugh. “I haven’t really slowed<br />
down since.”<br />
Her client-first philosophy quickly earned her a reputation<br />
as a trustworthy advocate for buyers and sellers.<br />
Propelled mostly by repeat and referral, Lynch’s business<br />
grew exponentially.<br />
Lynch went on to win many awards for top production<br />
and obtained her broker’s license. She’s sold houses in<br />
nearly every county in Southern California. But something<br />
was wrong. “I realized I was answering my own questions<br />
far more often than I needed my broker’s advice,”<br />
she notes. She found she enjoyed the challenge of keeping<br />
deals together – often finding answers others had overlooked.<br />
Her own independence coupled with the impersonal<br />
nature and the traditional commission structure of the<br />
national real estate companies left her feeling empty.<br />
Lynch realized she was more than capable of managing her<br />
own clientele without the backing of a corporation.<br />
“I work hard for my clients,” she says. “And I felt like it<br />
was not only important to be able to keep more of what I<br />
earned, but I also wanted to be able to be more flexible and<br />
responsive. None of my clients cared about the name of the<br />
company. They work with me because I work for them.”<br />
In January of 2011, Lynch struck out on her own. Today,<br />
Lynch Associates Real Estate has six agents and a sizable<br />
market share. Even in a challenging economy, the company<br />
is doing well.<br />
“I think the difference is in how we treat clients and how<br />
we work together as a team,” says Lynch. “My agents know<br />
I’m always there for them and, as a result, they are always<br />
there for their clients.” Her ability to persevere makes her<br />
a valuable asset for both her clients and her agents and her<br />
open-door policy means she’s easily accessible.<br />
And she enjoys shaking things up.<br />
Gone is the traditional broker heavy commission split. In<br />
its place is a flat rate, no fee structure that rewards agents<br />
for a job well done. Gone too is the traditional office environment.<br />
A dedicated reception area includes a fireplace<br />
and a welcoming beach theme. If it feels more like a vacation<br />
home than an office, that’s because it’s supposed to.<br />
“I don’t want anyone to be intimidated by doing a real<br />
estate transaction,” says Lynch. “When people walk into<br />
our offices, they automatically feel welcomed. From that<br />
moment on, they know they’re in the right place.”<br />
Carole Lynch<br />
Lynch Associates Real Estate<br />
3442 Via Oporto, Ste. 103<br />
Newport Beach, CA 92663<br />
Tel: (949) 280-2882<br />
Lynch4Homes@gmail.com<br />
www.Lynch4Homes.com<br />
DRE # 01274306<br />
Your Local Real Estate Expert<br />
Providing Comprehensive Real Estate Services to Home Buyers and Sellers<br />
<strong>Executive</strong><strong>Agent</strong> <strong>Magazine</strong>