by riders for riders a history of innovation - Specialized

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EMPLOYEE SPOTLIGHT 126 | 127 PROFILE Bike Development Team Pictured from left: Bob Margevicius, Andy Jacques-Maynes, Joe “Buck” Buckley, and Brandon Sloan
THE 12 PAGES THAT FOLLOW are filled with the most minute specifications for nearly every part on most of our nearly 200 bike models. Somebody, namely our seven-member Bicycle Development Team, traveled the world in an effort to source and secure every single one of those components, all to improve every ride you take.. “ ”There’s probably an easier and cheaper way to assemble an entire line of bikes than the way we do it,” says Senior Vice President of Bikes Bob Margevicius, “But the only way to ensure that we’re continually developing new technologies and giving our customers the best bike for the type of riding they enjoy is to develop or handpick every piece.” A half-dozen dedicated team members including, Andy Jacques-Maynes, Brandon Sloan, and Joe Buckley, (Deacon James, Travis Widder, Marco Sonderegger, not pictured), rack up more frequent flyer miles than a federal air marshall developing just the right drop bar for our Tricross, wheelset for our Demo, fork for our Crosstrail and a million-and-one other crucial decisions. But a well-worn passport isn’t the only requirement for making the cut on “The only way to ensure the Bike Development that we’re continually Team. “You’ve got to developing new absolutely love riding technologies and giving and be obsessed with our customers the best making it more enjoy- bike for the type of riding able,” says Margevicius. they enjoy is to handpick To wit, the entire team every piece.” knows their way around two wheels in motion better than most. Team leader Margevicius is a former European professional road racer who battled with Merckx; Sloan is a top-ten finisher at the UCI Master’s World Downhill Championships; and Jacques-Maynes a UCI ranked cyclocross racer. “I can’t believe the number of ideas and innovations that we hatch when we’re out riding,” says Margevicius. “Which is a good excuse to get out and ride more.”
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HERITAGE 2 | 3 A HISTORY OF INNOVAT
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WHO WE ARE 4 | 5 A PASSION FOR RIDI
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FOUNDING PRINCIPLES 6 | 7 OUR DEVEL
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ROUBAIX SL It’s for: Riders who w
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SPECIALIZED OPTICS They’re for: R
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FIND DESIGNS FOR WOMEN ON THESE PAG
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FACT MTB 16 | 17 FACT MTB FACT IS,
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SUSPENSION TECH 18 | 19 TOTAL SUSPE
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ENDURO 20 | 21 ENDURO SL CLIMBS LIK
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ENDURO SL 22 | 23 ENDURO SL ALL MOU
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STUMPJUMPER FSR 24 | 25 STUMPJUMPER
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STUMPJUMPER FSR 26 | 27 STUMPJUMPER
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FSR XC 28 | 29 FSR XC WHO’S GOT A
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EMPLOYEE SPOTLIGHT 30 | 31 PROFILE
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BETTER BRAIN The Brain damper tucke
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FREERIDE 36 | 37 FSR FREERIDE TECH
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SX TRAIL 38 | 39 SX TRAIL NUMERO UN
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ENDURO 40 | 41 ENDURO GET IT—GET
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DEMO BIG HIT 42 | 43 DEMO BIGHIT YO
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P SERIES 44 | 45 P SERIES ‘P’ I
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STUMPJUMPER HARDTAIL 46 | 47 STUMPJ
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STUMPJUMPER CLASSIC 48 | 49 STUMPJU
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ROCKHOPPER 50 | 51 ROCKHOPPER WHERE
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HARDROCK 52 | 53 HARDROCK THE BIKE
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ROAD 54 | 55 Technology tuned to pu
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FOUR STEPS TO THE PERFECT RIDE THE
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SAY AS-ONE Found on our Tarmac Pro,
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Red Gerolsteiner TARMAC EXPERT TRIP
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Experience COMPETITIVE ROAD YOU DON
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Red ALLEZ COMP DOUBLE • Specializ
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ALLEZ TRIPLE • Specialized A1 Pre
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Experience PERFORMANCE ENDURANCE RO
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Red Gerolsteiner ROUBAIX EXPERT COM
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Blue Tint Brushed ROUBAIX ELITE TRI
Page 76 and 77: SEQUOIA 76 | 77 SEQUOIA LOSE YOURSE
Page 78 and 79: TRANSITION 78 | 79 TRANSITION THE D
Page 80 and 81: LANGSTER 80 | 81 LANGSTER NOT FOR T
Page 82 and 83: FATBOY 82 | 83 FATBOY TOUR DE WHAT?
Page 84: MULTISTREET 84 | 85 Light weight, h
Page 87 and 88: FACT FORK EQUIPPED To ensure just t
Page 89 and 90: DAS DETAILS What makes our Globe Ci
Page 92 and 93: GLOBE 92 | 93 GLOBE FEEL BETTER ABO
Page 94 and 95: SIRRUS 94 | 95 SIRRUS FUN CAN BE SE
Page 96 and 97: CROSSTRAIL 96 | 97 CROSSTRAIL ROLL
Page 98 and 99: CROSSROADS 98 | 99 CROSSROADS LIKE
Page 100 and 101: EXPEDITION 100 | 101 EXPEDITION FOR
Page 102: DESIGNS FOR WOMEN 102 | 103 Sweet r
Page 105 and 106: Experience WOMEN’S PERFORMANCE RO
Page 107 and 108: Carbon/Silver Blue Blue RUBY EXPERT
Page 109 and 110: FEM FIT FEELS BETTER All Specialize
Page 112 and 113: DESIGNS FOR WOMEN OFF-ROAD 112 | 11
Page 114 and 115: DESIGNS FOR WOMEN OFF-ROAD 114 | 11
Page 116 and 117: 116 | 117 www.specialized.com
Page 118 and 119: FUSE 118 | 119 FUSE OTHERWISE KNOWN
Page 120 and 121: HOTROCK 120 | 121 HOTROCK DESIGNED
Page 122 and 123: HOTROCK 122 | 123 HOTROCK HAND-ME-D
Page 124: S-WORKS 124 | 125 S-WORKS BIKES AND
Page 129 and 130: MODEL FRAME REAR SHOCK FORK HEADSET
Page 135 and 136: MODEL FRAME FORK HEADSET STEM HANDL
Page 145 and 146: SX TRAIL SX FRAME DEMO 8 DEMO 7 II,
Page 147 and 148: CROSSTRAIL LTD, PRO, EXPERT CROSSRO
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