by riders for riders a history of innovation - Specialized

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DESIGNS FOR WOMEN 12 | 13 DESIGNS FOR WOMEN MEN, WOMEN. THE SAME? Both enjoy riding more when using bikes and equipment that are designed specifically for their anatomy and the way they ride. At Specialized, our approach to women’s products, as with all others, is to determine who the customer is and what her unique needs are before we begin the design and development process. That allows us to create a complete package of bicycles and equipment that properly fits women’s bodies and suits the way women really ride. Everything from the geometry to the frame tubing, and from the components to the graphics, has been focused on making her riding experience the absolute best. Our entire Designs for Women line is not a batch of diluted men’s offerings, but uncompromised performance, fit and style envisioned for and created by women riders. We’re tireless in our efforts to make the best women’s products possible, and we learn more every day through our own research and feedback from all types of riders the world over. We also anticipate a female rider’s needs with the use of statistical anatomic data and psychographic profiles. The basic differences between men and women are easy to peg, but creating great bikes and equipment based on those differences takes lots of time, effort and expense. After years of research, refinement and testing, our team of female product managers and developers has created the best and most extensive line of women’s-specific products available—including bikes and equipment for all types of road, off-road, and casual riding. Call us crazy, but by seeing men and women as the same, we’ve been able to get more women on more bikes more often, all having more fun and riding with more confidence and greater ease than ever. www.specialized.com
FIND DESIGNS FOR WOMEN ON THESE PAGES: 104 Ruby 108 Dolce 112 Epic Marathon 112 Stumpjumper FSR 113 FSR XC 113 Stumpjumper HT 115 Rockhopper 115 Hardrock Sport 115 Hardrock XC
Page 2 and 3: HERITAGE 2 | 3 A HISTORY OF INNOVAT
Page 4 and 5: WHO WE ARE 4 | 5 A PASSION FOR RIDI
Page 6: FOUNDING PRINCIPLES 6 | 7 OUR DEVEL
Page 9 and 10: ROUBAIX SL It’s for: Riders who w
Page 11: SPECIALIZED OPTICS They’re for: R
Page 16 and 17: FACT MTB 16 | 17 FACT MTB FACT IS,
Page 18 and 19: SUSPENSION TECH 18 | 19 TOTAL SUSPE
Page 20 and 21: ENDURO 20 | 21 ENDURO SL CLIMBS LIK
Page 22 and 23: ENDURO SL 22 | 23 ENDURO SL ALL MOU
Page 24 and 25: STUMPJUMPER FSR 24 | 25 STUMPJUMPER
Page 26 and 27: STUMPJUMPER FSR 26 | 27 STUMPJUMPER
Page 28 and 29: FSR XC 28 | 29 FSR XC WHO’S GOT A
Page 30: EMPLOYEE SPOTLIGHT 30 | 31 PROFILE
Page 33 and 34: BETTER BRAIN The Brain damper tucke
Page 36 and 37: FREERIDE 36 | 37 FSR FREERIDE TECH
Page 38 and 39: SX TRAIL 38 | 39 SX TRAIL NUMERO UN
Page 40 and 41: ENDURO 40 | 41 ENDURO GET IT—GET
Page 42 and 43: DEMO BIG HIT 42 | 43 DEMO BIGHIT YO
Page 44 and 45: P SERIES 44 | 45 P SERIES ‘P’ I
Page 46 and 47: STUMPJUMPER HARDTAIL 46 | 47 STUMPJ
Page 48 and 49: STUMPJUMPER CLASSIC 48 | 49 STUMPJU
Page 50 and 51: ROCKHOPPER 50 | 51 ROCKHOPPER WHERE
Page 52 and 53: HARDROCK 52 | 53 HARDROCK THE BIKE
Page 54: ROAD 54 | 55 Technology tuned to pu
Page 57 and 58: FOUR STEPS TO THE PERFECT RIDE THE
Page 59 and 60: SAY AS-ONE Found on our Tarmac Pro,
Page 61 and 62: Red Gerolsteiner TARMAC EXPERT TRIP
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Experience COMPETITIVE ROAD YOU DON
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Red ALLEZ COMP DOUBLE • Specializ
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ALLEZ TRIPLE • Specialized A1 Pre
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Experience PERFORMANCE ENDURANCE RO
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Red Gerolsteiner ROUBAIX EXPERT COM
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Blue Tint Brushed ROUBAIX ELITE TRI
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SEQUOIA 76 | 77 SEQUOIA LOSE YOURSE
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TRANSITION 78 | 79 TRANSITION THE D
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LANGSTER 80 | 81 LANGSTER NOT FOR T
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FATBOY 82 | 83 FATBOY TOUR DE WHAT?
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MULTISTREET 84 | 85 Light weight, h
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FACT FORK EQUIPPED To ensure just t
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DAS DETAILS What makes our Globe Ci
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GLOBE 92 | 93 GLOBE FEEL BETTER ABO
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SIRRUS 94 | 95 SIRRUS FUN CAN BE SE
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CROSSTRAIL 96 | 97 CROSSTRAIL ROLL
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CROSSROADS 98 | 99 CROSSROADS LIKE
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EXPEDITION 100 | 101 EXPEDITION FOR
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DESIGNS FOR WOMEN 102 | 103 Sweet r
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Experience WOMEN’S PERFORMANCE RO
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Carbon/Silver Blue Blue RUBY EXPERT
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FEM FIT FEELS BETTER All Specialize
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DESIGNS FOR WOMEN OFF-ROAD 112 | 11
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DESIGNS FOR WOMEN OFF-ROAD 114 | 11
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116 | 117 www.specialized.com
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FUSE 118 | 119 FUSE OTHERWISE KNOWN
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HOTROCK 120 | 121 HOTROCK DESIGNED
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HOTROCK 122 | 123 HOTROCK HAND-ME-D
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S-WORKS 124 | 125 S-WORKS BIKES AND
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THE 12 PAGES THAT FOLLOW are filled
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MODEL FRAME REAR SHOCK FORK HEADSET
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MODEL FRAME FORK HEADSET STEM HANDL
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SX TRAIL SX FRAME DEMO 8 DEMO 7 II,
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CROSSTRAIL LTD, PRO, EXPERT CROSSRO
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by riders for riders a history of innovation - Specialized

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