Design for Accessibility: A Cultural Administrator's Handbook

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156 Chapter 9 Build relationships outside the office and at the potential patron’s or visitor’s own premises. From there, develop a network of interested individuals and groups, then bring them into the organization’s space and involve them in its activities. Go beyond legal obligations and think about the benefits and advantages of exemplary accessibility. Ignoring potential audiences does not make good sense. Accessibility allows organizations to tap new audiences and to keep established audiences longer. Develop trust and win the confidence of potential patrons and visitors who have disabilities so that they will become and continue to be part of the organization’s audience. Invest time and energy building the organization’s credibility. Commit to becoming a cultural organization that is welcoming and inclusive. Remember that audience development requires persistence, consistency, patience and time. Basic Strategies and Tools for Marketing Accessibility • Use the cultural organization’s regular advertising and marketing materials to promote accessibility. • Target specific groups. Identify organizations that provide services or work with people with disabilities and educate these groups about the cultural organization’s programs. • Be sure that communication instruments are fully accessible, including Web site and print materials. • Include accessibility information in all marketing materials from brochures and posters to television and radio ads to Web sites and e-mail and listservs (e-mail-based mailing lists). Include as much detailed information as possible or at a minimum, always include a basic accessibility statement. For example: “The Kentucky Center for the Performing Arts welcomes patrons with disabilities.” • Promote accessible features and programs with detailed, welcoming information. For example: “Krannert Center is nationally known as a leader in accessibility because of our wide range of services. Krannert Center offers wheelchair and easy access seating in all theatres, plus usher assistance in getting from the parking lot to your seats. Infrared hearing amplification systems also are available in all four theatres. We will gladly arrange for a sign-language interpreter for any performance, and the ticket office can be reached by TTY for patrons
Audience Development and Marketing 157 who are deaf, hard-of-hearing or speech impaired. For patrons who are visually impaired, we provide large print or braille programs plus audiotaped versions of our calendars and brochures. Three weeks advance notification for accommodations is requested. For more information call our patron services manager at (217) 333-9716 or (217) 333-9714 (TTY).” • Do not overlook the powerful tool of “word of mouth” advertising. Promote accessibility through the staff and volunteers who have contact with the public—receptionists, docents, tour guides, speakers, information center workers, ticket sellers, house managers, ushers, board members and even other audience members. • Launch a full-scale effort to inform existing and potential audiences, visitors, patrons and participants. Let them know that the program and facility are accessible and that the organization welcomes the patronage and involvement of people with disabilities. Targeting a Specific Population or Group Begin by involving people from the target group in the cultural organization’s efforts. They will provide the accessibility coordinator with advice, recommendations and introductions to members of the local community. Target agencies and organizations that are by and for people with disabilities with information they can share with their constituents. For example, when captioning is provided for a lecture, notify the local Self Help for Hard of Hearing People (SHHH) organization or a similar organization. • Compile mailing and e-mail lists of local service agencies, organizations by and for people with disabilities, schools, membership groups and social clubs. • Search the Internet and the phone book for organizations and programs for people with disabilities. Obtain recommendations and referrals from accessibility advisory committee members. • Use access symbols or pictograms that have meaning to people the organization wishes to attract as shorthand to indicate that accessible accommodations and services are available. Be advised that using these symbols promises accessibility to an organization’s facilities and programs. • Create an information fact sheet, brochure, booklet or an accessibility map of the entire facility and all programs, accessibility features, services, accommodations, policies, procedures and how to take advantage of the accessibility features. • Circulate accessibility information to everyone in the organization— include it in new employee packages and distribute to all staff, volunteers, docents, interns, directors, designers, performers and to patrons and visitors. • Show up, support and be a visible presence in the community. Have the organization’s staff invited to speak at meetings, conferences and events;
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Design for Accessibility A Cultural
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Design for Accessibility A CULTURAL
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FOREWORD Every person in America, i
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Table of Contents Foreword . . . .
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CHAPTER 1 1 Planning With Inclusion
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Planning with Inclusion as the Goal
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Planning With Inclusion as the Goal
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Planning with Inclusion as the Goal
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Smithsonian Institution, Washington
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16 Chapter 2 Three pieces of federa
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18 Chapter 2 directly or indirectly
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20 Chapter 2 of 1968 (ABA) and the
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22 Chapter 2 law. State and local l
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24 Chapter 2 Best Practice: Apply a
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26 Chapter 2 usability of a primary
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28 Chapter 2 Organizations must not
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30 Chapter 2 reasonable accommodati
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32 Chapter 2 Undue burden is the st
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34 Chapter 2 an individual with a d
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36 Chapter 2 Q. What are some of th
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38 Chapter 2 Q. Can an employer be
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40 Chapter 2 For example, employers
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42 Chapter 2 Q. What financial assi
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44 Chapter 2 Q. Does title II cover
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46 Chapter 2 Public Accommodations
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48 Chapter 2 Q. Will businesses nee
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50 Chapter 2 Q. How does the ADA af
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52 Chapter 2 RESOURCES ACCESS AS A
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Mark Taper Forum, Los Angeles, CA:
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56 Chapter 3 Principle One: Equitab
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58 Chapter 3 Universal Design Examp
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60 Chapter 3 4. Prioritize projects
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62 Chapter 3 A Hazard at Small Chan
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64 Chapter 3 Off-site Parking If of
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66 Chapter 3 32" Minimum Clear Widt
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68 Chapter 3 4. Interior Accessible
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70 Chapter 3 Interior Ramps The bes
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72 Chapter 3 Elevator control butto
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74 Chapter 3 Telephones Public tele
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76 Chapter 3 Ticket Office Window I
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78 Chapter 3 Shops Make gift shops
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80 Chapter 3 Alternate Toilet Stall
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82 Chapter 3 Work Areas - Dressing
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84 Chapter 3 SURVEYS AND CHECKLISTS
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CHAPTER 4 Architectural Access to H
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Architectural Access to Historic Pr
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Paper Mill Playhouse, Millburn, NJ:
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98 Chapter 5 For People Who Are Bli
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100 Chapter 5 Computers, Web Sites
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102 Chapter 5 Try to incorporate ta
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104 Chapter 5 the receiver with or
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Page 141 and 142: CHAPTER 7 Meetings, Panels, Lecture
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Page 149 and 150: CHAPTER 8 Training for Staff, Board
Page 151 and 152: Training for Staff, Board Members,
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Page 162 and 163: 158 Chapter 9 set up booths and dis
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