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2012 Annual Report - Domino's Pizza

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New stores<br />

new designs<br />

Australia and New Zealand<br />

This year we were excited to open our<br />

new flagship store at Surfers Paradise on<br />

the Gold Coast.<br />

Since then we have continued to roll out<br />

stores across our Group which feature key<br />

elements from the ‘Theatre of Food’ design.<br />

A number of the new design elements have<br />

been created to add a sense of theatre to the<br />

Domino’s experience. This includes bringing<br />

the pizza making process to the front of the<br />

store for customers to see.<br />

While the core design will be rolled out across<br />

the Group, each store will be unique to their<br />

surrounding environment. This will be<br />

achieved by incorporating key design elements<br />

including wall murals and recycled materials.<br />

Europe<br />

We achieved a record number of organic<br />

store openings in Europe during 2011-12,<br />

with 38 new stores added.<br />

Earlier this year we celebrated the 200th<br />

store opening in France, an exciting<br />

achievement as we further cement our<br />

foothold in Europe.<br />

Many elements of our ‘Theatre of Food’<br />

store design will also be rolled out across<br />

France, Belgium and The Netherlands.<br />

ANNUAL REPORT <strong>2012</strong> DOMINO’S PIZZA ENTERPRISES limited 11

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