2012 Annual Report - Domino's Pizza
2012 Annual Report - Domino's Pizza
2012 Annual Report - Domino's Pizza
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New stores<br />
new designs<br />
Australia and New Zealand<br />
This year we were excited to open our<br />
new flagship store at Surfers Paradise on<br />
the Gold Coast.<br />
Since then we have continued to roll out<br />
stores across our Group which feature key<br />
elements from the ‘Theatre of Food’ design.<br />
A number of the new design elements have<br />
been created to add a sense of theatre to the<br />
Domino’s experience. This includes bringing<br />
the pizza making process to the front of the<br />
store for customers to see.<br />
While the core design will be rolled out across<br />
the Group, each store will be unique to their<br />
surrounding environment. This will be<br />
achieved by incorporating key design elements<br />
including wall murals and recycled materials.<br />
Europe<br />
We achieved a record number of organic<br />
store openings in Europe during 2011-12,<br />
with 38 new stores added.<br />
Earlier this year we celebrated the 200th<br />
store opening in France, an exciting<br />
achievement as we further cement our<br />
foothold in Europe.<br />
Many elements of our ‘Theatre of Food’<br />
store design will also be rolled out across<br />
France, Belgium and The Netherlands.<br />
ANNUAL REPORT <strong>2012</strong> DOMINO’S PIZZA ENTERPRISES limited 11