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2012 Annual Report - Domino's Pizza

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Healthier<br />

ingredients<br />

Domino’s product development team is working<br />

closely with suppliers to improve the health of key<br />

ingredients. By improving the quality of its bakery<br />

and meat products, Domino’s will be able to<br />

lower the sodium and fat in products such as ham,<br />

pepperoni and shoarma meat.<br />

AN introduction to<br />

artisan<br />

In <strong>2012</strong>, we also introduced a new<br />

range of Artisan pizzas into stores<br />

across The Netherlands. These<br />

unique rectangle-shaped pizzas were<br />

developed with premium quality<br />

ingredients to create two flavours.<br />

The Pollo Pomodoro is topped with<br />

tomato sauce, mozzarella, fresh<br />

spinach, chicken, red onion and sundried<br />

tomatoes and the Tricolore is a<br />

fresh new pizza with a crème fraiche<br />

base topped with mozzarella, goats<br />

cheese, fresh spinach, red onion, green<br />

olives and sundried tomatoes.<br />

Both have a fresh basil drizzle as a<br />

finishing touch and are served with<br />

spicy oil for extra bite. We plan<br />

on introducing more Artisan<br />

flavours in the next 12 months.<br />

ANNUAL REPORT <strong>2012</strong> DOMINO’S PIZZA ENTERPRISES limited 17

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