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2012 Annual Report - Domino's Pizza

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Digital<br />

Australia and New Zealand<br />

Our determination to be the market leader<br />

for digital innovation has seen us achieve<br />

50% of sales online with half of these orders<br />

coming from mobile devices.<br />

In the second half of 2011-12 Domino’s<br />

launched two new online ordering platforms,<br />

Facebook ordering and a dedicated Catering<br />

tool for large groups, both of which will<br />

help drive our digital growth over the<br />

coming year.<br />

We now offer custom-built ordering<br />

applications across seven ordering platforms,<br />

giving control to our customers no matter<br />

where they are or what they are doing.<br />

Later in the <strong>2012</strong> calendar year we will<br />

launch our iPad App, featuring ‘<strong>Pizza</strong> Chef’,<br />

a fun and interactive way to create the<br />

perfect pizza.<br />

As well as growing sales and ordering<br />

through digital, we are also more focused<br />

than ever on receiving live feedback from our<br />

customers about their ordering and pizza<br />

experience. At the completion of an online<br />

order, customers can provide real-time<br />

feedback about their ordering experience<br />

and product directly to the store. This tool<br />

has already helped to significantly improve<br />

product quality and service times.<br />

Europe<br />

Our European market is benefitting from key<br />

digital learnings in Australia and further<br />

investment will see this market develop<br />

significantly in the online ordering space.<br />

The Netherlands and France are actively<br />

building their online ordering capabilities with<br />

the number of orders growing by the week.<br />

Soon, France will launch an iPhone Application,<br />

which will be the first mobile ordering device to<br />

launch in our European market.<br />

ANNUAL REPORT <strong>2012</strong> DOMINO’S PIZZA ENTERPRISES limited 9

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