2012 Annual Report - Domino's Pizza
2012 Annual Report - Domino's Pizza
2012 Annual Report - Domino's Pizza
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Digital<br />
Australia and New Zealand<br />
Our determination to be the market leader<br />
for digital innovation has seen us achieve<br />
50% of sales online with half of these orders<br />
coming from mobile devices.<br />
In the second half of 2011-12 Domino’s<br />
launched two new online ordering platforms,<br />
Facebook ordering and a dedicated Catering<br />
tool for large groups, both of which will<br />
help drive our digital growth over the<br />
coming year.<br />
We now offer custom-built ordering<br />
applications across seven ordering platforms,<br />
giving control to our customers no matter<br />
where they are or what they are doing.<br />
Later in the <strong>2012</strong> calendar year we will<br />
launch our iPad App, featuring ‘<strong>Pizza</strong> Chef’,<br />
a fun and interactive way to create the<br />
perfect pizza.<br />
As well as growing sales and ordering<br />
through digital, we are also more focused<br />
than ever on receiving live feedback from our<br />
customers about their ordering and pizza<br />
experience. At the completion of an online<br />
order, customers can provide real-time<br />
feedback about their ordering experience<br />
and product directly to the store. This tool<br />
has already helped to significantly improve<br />
product quality and service times.<br />
Europe<br />
Our European market is benefitting from key<br />
digital learnings in Australia and further<br />
investment will see this market develop<br />
significantly in the online ordering space.<br />
The Netherlands and France are actively<br />
building their online ordering capabilities with<br />
the number of orders growing by the week.<br />
Soon, France will launch an iPhone Application,<br />
which will be the first mobile ordering device to<br />
launch in our European market.<br />
ANNUAL REPORT <strong>2012</strong> DOMINO’S PIZZA ENTERPRISES limited 9