2012 Annual Report - Domino's Pizza

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Connecting Through technology Technology, including social media, is connecting people like never before. We live in a ‘social environment’ where sharing photos and experiences with friends and talking directly to brands can be done in an instant, anywhere and anytime. It’s made us more accountable, honest and transparent. 22 ANNUAL REPORT 2012 DOMINO’S PIZZA ENTERPRISES limited
AUSTRALIA AND NEW ZEALAND We are proud to be one of the leaders in technology innovation and social media. Today, you can order Domino’s from one of seven digital ordering platforms, giving our customers the freedom and control to order the way they want to. This year we added an Android App, iPad App and Facebook ordering to our digital platform and launched an improved version of our already successful iPhone App. Digital ADVANTAGE Our customer’s love of technology has seen our online platform achieve more than 50% of sales with half of this coming from mobile devices; proving you really can order Domino’s anywhere, anytime. Android APP Our ordering app on the Android operating system includes additional ordering features which improve the experience for customers. The GPS location function allows customers to locate their nearest Domino’s Store for pick up orders, while the optional home screen widget means they can receive exclusive offers and get Pizza Tracker updates without going into the App. Facebook Ordering & RAPID Growth In May 2012, we became the first pizza company in the world to offer Facebook ordering, featuring a live Pizza Tracker, when we launched a dedicated app on our Australian and New Zealand Facebook pages. With more than 11 million active Facebook users in Australia and more than 2 million in New Zealand, we designed and built an ordering capability into our Facebook pages to ensure customers could order their favourite pizza without leaving our page. Our Facebook ordering gives pizza lovers the chance to order from their local store quickly, ‘like’ their favourite pizzas and share both experiences with their friends on Facebook easily - all without leaving the social media environment. NEW & IMPROVED Iphone App We have improved our iPhone App with new features including faster ordering, GPS location services to help customers locate their nearest Domino’s store, and improved access to great deals and offers. You can now order Domino’s on: 1. Online ordering (including dedicated Catering website) 2. Accessible Site for hearing and visually impaired people 3. iPhone App 4. iPad App 5. Android App 6. Mobile Ordering Site 7. Facebook Ordering world's first SOCIAL PIZZA In March 2012, we launched the world’s first ‘Social Pizza’ on Domino’s Australia’s Facebook page. The ‘Social Pizza’ application allowed fans to build a custom-made pizza for the Domino’s menu. The most popular selection each day was added to the pizza. Pizza is a social food, and we knew this application would give fans the opportunity to connect with our brand and with each other like never before as they built the ‘Social Pizza’ together. Once the pizza was created, fans also had the chance to name the winning creation. We then unveiled the ‘Fan Favourite’ pizza on the Domino’s menu nationwide. VIDEO Visit dominos.com.au to download the iPad app and watch OUR MOBILE ORDERING AND SOCIAL PIZZA 23
Page 1 and 2: Theatre Of Food ANNUAL REPORT 2012
Page 3 and 4: RECORD GROWTH IN EUROPE - TOTAL NET
Page 5 and 6: CHAIRMAN’S message Embracing tech
Page 7 and 8: Financial PERFORMANCE Investing in
Page 9 and 10: Digital Australia and New Zealand O
Page 11 and 12: New stores new designs Australia an
Page 13 and 14: The Future We remain focused and de
Page 15 and 16: Healthier CHOICES A rally to health
Page 17: Healthier ingredients Domino’s pr
Page 20 and 21: Theatre Of Food For THE LOve of FOO
Page 24 and 25: FRANCE AND BELGIUM To interact with
Page 26 and 27: Domino’s Pizza Enterprises Ltd 8t
Page 28 and 29: KEY FINANCIAL INDICATORS 2006 2007
Page 30 and 31: CORPORATE GOVERNANCE STATEMENT CONT
Page 36 and 37: DIRECTORS’ REPORT The directors o
Page 38 and 39: DIRECTORS’ REPORT CONTINUED Share
Page 40 and 41: DIRECTORS’ REPORT CONTINUED REMUN
Page 42 and 43: DIRECTORS’ REPORT CONTINUED REMUN
Page 44 and 45: DIRECTORS’ REPORT CONTINUED BONUS
Page 46 and 47: DIRECTORS’ REPORT CONTINUED The f
Page 48 and 49: AUDITOR’S INDEPENDENCE DECLARATIO
Page 50 and 51: INDEPENDENT AUDITOR’S REPORT CONT
Page 53 and 54: INDEX TO THE FINANCIAL REPORT CONTE
Page 55 and 56: CONSOLIDATED STATEMENT OF FINANCIAL
Page 57 and 58: CONSOLIDATED STATEMENT OF CASH FLOW
Page 59 and 60: 2.2 Standards and Interpretations a
Page 61 and 62: 3. SIGNIFICANT ACCOUNTING POLICIES
Page 63 and 64: 3.8.5 Dividend and interest revenue
Page 65 and 66: For certain categories of financial
Page 67 and 68: 3.20 Impairment of tangible and int
Page 69 and 70: 4. CRITICAL ACCOUNTING JUDGEMENTS A
Page 71 and 72: 6.3 Segment assets and liabilities
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10. INCOME TAXES 10.1 Income tax re
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10.4 Deferred tax balances 2012 OPE
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11. PROFIT FOR THE YEAR FROM CONTIN
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13. TRADE AND OTHER RECEIVABLES Tra
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Ageing of loans to franchisees Amou
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18. PROPERTY, PLANT AND EQUIPMENT 2
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Key assumptions The key assumptions
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22. TRADE AND OTHER PAYABLES Trade
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26. OTHER LIABILITIES 2012 $’000
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29. RESERVES Foreign currency trans
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32.1.1 Gearing ratio Debt (i) 14,04
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The following table details the val
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32.9 Liquidity risk management The
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The following share-based payment a
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34. KEY MANAGEMENT PERSONNEL COMPEN
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The compensation of each member of
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Executive share options of Domino
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36. ACQUISITION OF BUSINESSES NAME
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37.1 Reconciliation of profit for t
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43. PARENT ENTITY INFORMATION 43.1
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TWENTY LARGEST HOLDERS OF QUOTED EQ
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CORPORATE DIRECTORY DIRECTORS Ross
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ANNUAL REPORT 2012 DOMINO’S PIZZA
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2012 Annual Report - Domino's Pizza

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