2012 Annual Report - Domino's Pizza

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FRANCE AND BELGIUM To interact with keen football fans during the Euro Cup, Domino’s France developed a mobile and desktop integrated game. The game ensured customers could support their favourite team, show their team spirit and order pizza delivery at the same time. The promotion was a great success with customers and the media. L’Equipe, the most read newspaper in France, published a double page article featuring Domino’s Euro Cup promotion up against the country’s other favourite food of Sushi. Domino’s was rated the overall winner and the coverage ensured Domino’s France was the undisputed leader for takeaway. During the year, France also ran a mobile advertising campaign to promote online ordering. In less than five days more than 80,000 customer connections were achieved. THE netHerlAnds Creativity and fun social media content has proved a winning recipe for Domino’s The Netherlands. SAFE, Sound Scooter With bicycles and scooters almost outnumbering people in the busy city streets, Domino’s took to YouTube to raise awareness of their new ‘safe sound’ electric scooters and improve road safety. The Netherlands introduced a human engine sound on their silent electrical scooters. Instead of hearing nothing, the scooter says: Mmmmmmm….. Domino’s…….. Pizza…….. Mmmmmmmm….. Lekker (yummy). This creative idea not only turned heads on the streets of Amsterdam, but also attracted more than 2 million YouTube views worldwide! European Football CHAMpionships 2012 To celebrate the European Football Championships 2012 The Netherlands was coloured orange as the country strived for a place in the finals. Domino’s joined the madness with a fun orange mini promotion. During the European Football Championships, every pizza order received an orange window sticker. The promotion asked pizza lovers to creatively place the sticker on a window of their choice (car, house, office or boat) and take a picture. Customers then had to “like” Domino’s Pizza The Netherlands on Facebook and upload their picture. The fan photo with the most likes won a trip to Oranjestad in Aruba. The promotion was also supported by an online campaign with web banners on different sporting websites. The message was simple: ‘where would you rather watch the final?” In Kiev (Ukraine) or Oranjestad (Aruba). FaceBook PRoMOTIONS Special piZZA box message To drive awareness of their Facebook page, The Netherlands created a memorable promotion for Mother’s Day and Father’s Day. Customers had the opportunity to order a special pizza for their parents and record a personal message which was delivered on the pizza box. The promotion was a great talking point and helped attract new customers who wanted to do something a little different to say ‘thank you’ to their Mother or Father. VIDEO Visit dominos.com.au to download the iPad app and watch OUR NETHERLANDS SAFE SOUND SCOOTER VIDEO 24 ANNUAL REPORT 2012 DOMINO’S PIZZA ENTERPRISES limited
supporting our community The Domino’s Doughraiser Program is our fundraising initiative designed to support community organisations through the sale of pizzas. Domino’s Partners Foundation As Australia and New Zealand’s favourite pizza company, it’s not just what we do for our customers that sets us apart from our competition. It’s what we do for our 16,000 team members that makes us unique. Being number one in pizza and number one in people extends beyond our stores. It’s how we look after and help our team members in all situations which has built our strong team culture. We pride ourselves on our Domino’s spirit, and being there for our team members in difficult times is no exception. The Partners Foundation, established in 1997, is Domino’s internal nonprofit organisation. It assists team members in times of special need or tragedy as a result of natural disasters, unexpected personal distress, on-thejob accidents and other emergencies. It’s about team members helping team members. Since its beginning, The Partners Foundation has provided more than $475,000 in aid to team members and their families. StarliGHt Children’s Foundation We are proud to continue our support for the Starlight Children’s Foundation through doughraiser activities in Australia. Our franchisees and team members in South East Queensland have helped raise more than $60,000 in the past 12 months to help brighten the lives of the thousands of children impacted by serious and chronic illness every day. More than $180,000 has been raised through our four-year partnership with Starlight which means they can continue delivering programs such as the Starlight Express Room, Captain Starlights, Livewire and Starlight wish-granting to children in and out of hospitals around Australia. KidsCan New Zealand In April 2012 our New Zealand franchisees successfully raised $15,000 for children’s charity KidsCan to provide support to more than 270,000 vulnerable Kiwi kids. A dollar from every pizza sold on the Doughraiser Day was donated to KidsCan for their Food for Kids program. The program provides free basic meals such as bread, spreads, fruit, raisins, muesli bars, spaghetti and baked beans for disadvantaged kids who may not receive three square meals at home. KidsCan runs a number of programs for children living in low socio-economic areas, such as Food for Kids, Raincoats for Kids and Shoes for Kids. The programs aim to reduce inequality among Kiwi kids – more than 211 schools are signed up for KidsCan programs from Kaitaia to Invercargill, with a further 98 schools on the waiting list. VIDEO Visit dominos.com.au to download the iPad app to watch our PARTNERS Videos ANNUAL REPORT 2012 DOMINO’S PIZZA ENTERPRISES limited 25
Page 1 and 2: Theatre Of Food ANNUAL REPORT 2012
Page 3 and 4: RECORD GROWTH IN EUROPE - TOTAL NET
Page 5 and 6: CHAIRMAN’S message Embracing tech
Page 7 and 8: Financial PERFORMANCE Investing in
Page 9 and 10: Digital Australia and New Zealand O
Page 11 and 12: New stores new designs Australia an
Page 13 and 14: The Future We remain focused and de
Page 15 and 16: Healthier CHOICES A rally to health
Page 17: Healthier ingredients Domino’s pr
Page 20 and 21: Theatre Of Food For THE LOve of FOO
Page 22 and 23: Connecting Through technology Techn
Page 26 and 27: Domino’s Pizza Enterprises Ltd 8t
Page 28 and 29: KEY FINANCIAL INDICATORS 2006 2007
Page 30 and 31: CORPORATE GOVERNANCE STATEMENT CONT
Page 36 and 37: DIRECTORS’ REPORT The directors o
Page 38 and 39: DIRECTORS’ REPORT CONTINUED Share
Page 40 and 41: DIRECTORS’ REPORT CONTINUED REMUN
Page 42 and 43: DIRECTORS’ REPORT CONTINUED REMUN
Page 44 and 45: DIRECTORS’ REPORT CONTINUED BONUS
Page 46 and 47: DIRECTORS’ REPORT CONTINUED The f
Page 48 and 49: AUDITOR’S INDEPENDENCE DECLARATIO
Page 50 and 51: INDEPENDENT AUDITOR’S REPORT CONT
Page 53 and 54: INDEX TO THE FINANCIAL REPORT CONTE
Page 55 and 56: CONSOLIDATED STATEMENT OF FINANCIAL
Page 57 and 58: CONSOLIDATED STATEMENT OF CASH FLOW
Page 59 and 60: 2.2 Standards and Interpretations a
Page 61 and 62: 3. SIGNIFICANT ACCOUNTING POLICIES
Page 63 and 64: 3.8.5 Dividend and interest revenue
Page 65 and 66: For certain categories of financial
Page 67 and 68: 3.20 Impairment of tangible and int
Page 69 and 70: 4. CRITICAL ACCOUNTING JUDGEMENTS A
Page 71 and 72: 6.3 Segment assets and liabilities
Page 73 and 74: 10. INCOME TAXES 10.1 Income tax re
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10.4 Deferred tax balances 2012 OPE
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11. PROFIT FOR THE YEAR FROM CONTIN
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13. TRADE AND OTHER RECEIVABLES Tra
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Ageing of loans to franchisees Amou
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18. PROPERTY, PLANT AND EQUIPMENT 2
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Key assumptions The key assumptions
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22. TRADE AND OTHER PAYABLES Trade
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26. OTHER LIABILITIES 2012 $’000
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29. RESERVES Foreign currency trans
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32.1.1 Gearing ratio Debt (i) 14,04
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The following table details the val
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32.9 Liquidity risk management The
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The following share-based payment a
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34. KEY MANAGEMENT PERSONNEL COMPEN
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The compensation of each member of
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Executive share options of Domino
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36. ACQUISITION OF BUSINESSES NAME
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37.1 Reconciliation of profit for t
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43. PARENT ENTITY INFORMATION 43.1
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TWENTY LARGEST HOLDERS OF QUOTED EQ
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CORPORATE DIRECTORY DIRECTORS Ross
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ANNUAL REPORT 2012 DOMINO’S PIZZA
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2012 Annual Report - Domino's Pizza

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