2012 Annual Report - Domino's Pizza

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Product DEVELOPMENT Our product development is what sets us apart from our competitors – it’s our point of difference and one which we are determined to deliver every day to our customers across our five countries. We are proud of what we have achieved and what we are planning for the future. However, with the tastes of our customers forever evolving, we know it’s an ongoing journey. We are constantly driven to exceed the expectations of our customers and give them more reasons to choose Domino’s. AustrALIA AND new ZEALAND In the past year we have improved a significant number of our ingredients, pizzas, sides and desserts. However, our biggest core product improvement was achieved when we launched our new Classic Crust in May 2012. NEW Classic Crust 2012 marked a new era for Australian and New Zealand pizza lovers. Our new and improved crispier, fluffier and tastier Classic Crust was about redefining what people expected from pizza. In 2002, Domino’s was the first Australian pizza chain company to perfect a pizza crust that was not too thick but not too thin. The ‘Classic’ style crust is now the most favoured across the pizza industry and Domino’s highest selling crust option. The new Classic Crust, still made fresh in-store, is made with baker’s flour and semolina which gives the product a crispy outside with a fluffier inside. Our product development team and Luv Lab worked for more than 18 months to perfect the product, test it with consumers and train more than 16,000 team members across Australia and New Zealand on its preparation. VIDEO Visit dominos.com.au to download the iPad app and watch the video of our New Classic Crust. 14 ANNUAL REPORT 2012 DOMINO’S PIZZA ENTERPRISES limited
Healthier CHOICES A rally to health has taken place among the general population, with consumers actively searching for healthier food options. Consumers are seeking fresh, healthy options, but when it comes to convenient fast food we know they are not willing to compromise on taste. More choice for our customers and continual improvements across our entire menu offering is how we will stay ahead of our competitors and retain our loyal customers. In June 2012 we launched our new Good Choice Range of full size pizzas offering our customers more healthier pizzas and greater choice. The Good Choice Range consists of two layers, each with a different appeal to health-conscious pizza lovers: > Three 97% Fat Free Pizzas The Chicken Napolitana, BBQ Chicken & Pineapple, Prawn with Cherry Tomatoes & Basil pizzas are made using existing ingredients on our Thin ‘n’ Crispy base and are loaded with fresh veggies and lean proteins. > Low Carb Crust This option is available with the choice of any of our pizza toppings. By comparison, a BBQ Meatlovers on Low Carb Crust contains only 10.46 grams of carbs per 100g vs the same pizza on our current Classic Crust which contains 42.9 grams of carbs. VIDEO Visit dominos.com.au to download the iPad app and watch the video of STefaan’s GOOD CHOICE RANGE BLOG IMPROVED Product quality We have been on a journey to provide our customers with innovative new products since 2010. In this time, we have refocused on our core product, improved our most popular pizzas and delivered our customers greater value. This strategy of improving the quality of key ingredients has seen us upgrade our rasher bacon, introduce 100% Aussie and New Zealand hormonefree ground beef, 34% lower fat pepperoni, tastier champagne ham and 30% lower fat mozzarella cheese. VIDEO Visit dominos.com.au to download the iPad app and watch the video of OUR CHEESY PEPPORONI Our journey has never been more compelling. Sourcing healthier ingredients, creating higher quality products and giving our customers more value is what will propel us further ahead of our competitors in a challenging retail environment. ANNUAL REPORT 2012 DOMINO’S PIZZA ENTERPRISES limited 15
Page 1 and 2: Theatre Of Food ANNUAL REPORT 2012
Page 3 and 4: RECORD GROWTH IN EUROPE - TOTAL NET
Page 5 and 6: CHAIRMAN’S message Embracing tech
Page 7 and 8: Financial PERFORMANCE Investing in
Page 9 and 10: Digital Australia and New Zealand O
Page 11 and 12: New stores new designs Australia an
Page 13: The Future We remain focused and de
Page 17: Healthier ingredients Domino’s pr
Page 20 and 21: Theatre Of Food For THE LOve of FOO
Page 22 and 23: Connecting Through technology Techn
Page 24 and 25: FRANCE AND BELGIUM To interact with
Page 26 and 27: Domino’s Pizza Enterprises Ltd 8t
Page 28 and 29: KEY FINANCIAL INDICATORS 2006 2007
Page 30 and 31: CORPORATE GOVERNANCE STATEMENT CONT
Page 36 and 37: DIRECTORS’ REPORT The directors o
Page 38 and 39: DIRECTORS’ REPORT CONTINUED Share
Page 40 and 41: DIRECTORS’ REPORT CONTINUED REMUN
Page 42 and 43: DIRECTORS’ REPORT CONTINUED REMUN
Page 44 and 45: DIRECTORS’ REPORT CONTINUED BONUS
Page 46 and 47: DIRECTORS’ REPORT CONTINUED The f
Page 48 and 49: AUDITOR’S INDEPENDENCE DECLARATIO
Page 50 and 51: INDEPENDENT AUDITOR’S REPORT CONT
Page 53 and 54: INDEX TO THE FINANCIAL REPORT CONTE
Page 55 and 56: CONSOLIDATED STATEMENT OF FINANCIAL
Page 57 and 58: CONSOLIDATED STATEMENT OF CASH FLOW
Page 59 and 60: 2.2 Standards and Interpretations a
Page 61 and 62: 3. SIGNIFICANT ACCOUNTING POLICIES
Page 63 and 64: 3.8.5 Dividend and interest revenue
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For certain categories of financial
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3.20 Impairment of tangible and int
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4. CRITICAL ACCOUNTING JUDGEMENTS A
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6.3 Segment assets and liabilities
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10. INCOME TAXES 10.1 Income tax re
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10.4 Deferred tax balances 2012 OPE
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11. PROFIT FOR THE YEAR FROM CONTIN
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13. TRADE AND OTHER RECEIVABLES Tra
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Ageing of loans to franchisees Amou
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18. PROPERTY, PLANT AND EQUIPMENT 2
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Key assumptions The key assumptions
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22. TRADE AND OTHER PAYABLES Trade
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26. OTHER LIABILITIES 2012 $’000
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29. RESERVES Foreign currency trans
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32.1.1 Gearing ratio Debt (i) 14,04
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The following table details the val
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32.9 Liquidity risk management The
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The following share-based payment a
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34. KEY MANAGEMENT PERSONNEL COMPEN
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The compensation of each member of
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Executive share options of Domino
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36. ACQUISITION OF BUSINESSES NAME
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37.1 Reconciliation of profit for t
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43. PARENT ENTITY INFORMATION 43.1
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TWENTY LARGEST HOLDERS OF QUOTED EQ
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CORPORATE DIRECTORY DIRECTORS Ross
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ANNUAL REPORT 2012 DOMINO’S PIZZA
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2012 Annual Report - Domino's Pizza

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