Any Questions? - Swinburne University of Technology
Any Questions? - Swinburne University of Technology
Any Questions? - Swinburne University of Technology
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Business and Enterprise <strong>University</strong> Degrees<br />
Year 2<br />
HBM220 Market Behaviour<br />
HBM222 Marketing Planning<br />
HBM223 Transnational Marketing<br />
HBQ229 Marketing Research<br />
HBH225 Human Resource Management<br />
in Contemporary Organisations<br />
HBI231 Foundations <strong>of</strong> International<br />
Business<br />
Choose TWO <strong>of</strong>:<br />
HBM270 eBusiness<br />
HBC220 Financial Information Systems<br />
SWK2001 Workplace Communication<br />
Skills<br />
SWK2002 Business Communication<br />
Skills<br />
Year 3<br />
HBI340 International Trade Strategies<br />
HBL331 International Business Law<br />
HBE335 International Finance<br />
HBH323 International Human Resource<br />
Management and Diversity<br />
HBI342 International Investment and<br />
Taxation<br />
HBM339 Transnational Business<br />
Practices<br />
HBI341 Asia - Business Context<br />
HBI391 Business Study Tour<br />
Bachelor <strong>of</strong> Business<br />
(Marketing)<br />
KPT/JPS(F4-K005)<br />
Duration: Three years<br />
Intake: March, August<br />
Marketing is about satisfying customers<br />
with the best products at a mutually<br />
beneficial cost. This degree <strong>of</strong>fers<br />
specialisations in marketing while<br />
developing sound general business<br />
knowledge and practical business skills.<br />
Units include<br />
Year 1<br />
HBC110 Accounting for Success<br />
HBE110 Microeconomics<br />
HBH110 Organisation and Management<br />
HBL111 Law in Global Business<br />
HBM110 The Marketing Concept<br />
HIT1401 Introduction to Business<br />
Information Systems<br />
HMB110 Quantitative Analysis<br />
HBG0004 Careers in the Curriculum<br />
Choose ONE <strong>of</strong>:<br />
HBC220 Financial Information<br />
Systems<br />
HBE220 Macroeconomics<br />
Year 2<br />
HBL222 Marketing Law<br />
HBM220 Market Behaviour<br />
HBM222 Marketing Planning<br />
HBM223 Transnational Marketing<br />
HBQ229 Marketing Research<br />
HBM270 eBusiness<br />
SWK2001 Workplace Communication<br />
Skills<br />
SWK2002 Business Communication<br />
Skills<br />
Year 3<br />
HBM272 eMarketing<br />
HBM330 Marketing Innovation<br />
Management<br />
HBM331 Services Marketing and<br />
Management<br />
HBM333 Communications Strategy<br />
HBM341 Business Strategy<br />
HIT1403 ICT Business Environment<br />
HBM271 Customer Relationship<br />
Management<br />
HBM370 eCommerce Strategy<br />
Career opportunities<br />
Graduates may be equipped for careers<br />
in public relations, advertising, product/<br />
brand management, market research,<br />
direct marketing and international<br />
marketing.<br />
23<br />
Career opportunities<br />
Students with studies in international<br />
business find rewarding work in<br />
institutions and firms engaged in<br />
aspects <strong>of</strong> international business.<br />
Our<br />
Accounting<br />
graduates<br />
have a direct<br />
pathway to<br />
associate CPA<br />
Australia<br />
recognition.<br />
www.swinburne.edu.my