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Any Questions? - Swinburne University of Technology

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Business and Enterprise <strong>University</strong> Degrees<br />

Year 2<br />

HBM220 Market Behaviour<br />

HBM222 Marketing Planning<br />

HBM223 Transnational Marketing<br />

HBQ229 Marketing Research<br />

HBH225 Human Resource Management<br />

in Contemporary Organisations<br />

HBI231 Foundations <strong>of</strong> International<br />

Business<br />

Choose TWO <strong>of</strong>:<br />

HBM270 eBusiness<br />

HBC220 Financial Information Systems<br />

SWK2001 Workplace Communication<br />

Skills<br />

SWK2002 Business Communication<br />

Skills<br />

Year 3<br />

HBI340 International Trade Strategies<br />

HBL331 International Business Law<br />

HBE335 International Finance<br />

HBH323 International Human Resource<br />

Management and Diversity<br />

HBI342 International Investment and<br />

Taxation<br />

HBM339 Transnational Business<br />

Practices<br />

HBI341 Asia - Business Context<br />

HBI391 Business Study Tour<br />

Bachelor <strong>of</strong> Business<br />

(Marketing)<br />

KPT/JPS(F4-K005)<br />

Duration: Three years<br />

Intake: March, August<br />

Marketing is about satisfying customers<br />

with the best products at a mutually<br />

beneficial cost. This degree <strong>of</strong>fers<br />

specialisations in marketing while<br />

developing sound general business<br />

knowledge and practical business skills.<br />

Units include<br />

Year 1<br />

HBC110 Accounting for Success<br />

HBE110 Microeconomics<br />

HBH110 Organisation and Management<br />

HBL111 Law in Global Business<br />

HBM110 The Marketing Concept<br />

HIT1401 Introduction to Business<br />

Information Systems<br />

HMB110 Quantitative Analysis<br />

HBG0004 Careers in the Curriculum<br />

Choose ONE <strong>of</strong>:<br />

HBC220 Financial Information<br />

Systems<br />

HBE220 Macroeconomics<br />

Year 2<br />

HBL222 Marketing Law<br />

HBM220 Market Behaviour<br />

HBM222 Marketing Planning<br />

HBM223 Transnational Marketing<br />

HBQ229 Marketing Research<br />

HBM270 eBusiness<br />

SWK2001 Workplace Communication<br />

Skills<br />

SWK2002 Business Communication<br />

Skills<br />

Year 3<br />

HBM272 eMarketing<br />

HBM330 Marketing Innovation<br />

Management<br />

HBM331 Services Marketing and<br />

Management<br />

HBM333 Communications Strategy<br />

HBM341 Business Strategy<br />

HIT1403 ICT Business Environment<br />

HBM271 Customer Relationship<br />

Management<br />

HBM370 eCommerce Strategy<br />

Career opportunities<br />

Graduates may be equipped for careers<br />

in public relations, advertising, product/<br />

brand management, market research,<br />

direct marketing and international<br />

marketing.<br />

23<br />

Career opportunities<br />

Students with studies in international<br />

business find rewarding work in<br />

institutions and firms engaged in<br />

aspects <strong>of</strong> international business.<br />

Our<br />

Accounting<br />

graduates<br />

have a direct<br />

pathway to<br />

associate CPA<br />

Australia<br />

recognition.<br />

www.swinburne.edu.my

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