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Any Questions? - Swinburne University of Technology

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Computing and Design <strong>University</strong> Degrees<br />

26<br />

Bachelor <strong>of</strong> Design<br />

(Multimedia Design)<br />

To commence 2009<br />

Duration: Three years<br />

Intake: March, August<br />

This course aims to develop designers<br />

that extend across a range <strong>of</strong> media. You<br />

will design for a variety <strong>of</strong> outcomes such<br />

as interactive web and games<br />

development, 2D and 3D animation,<br />

digital video, audio and post-production<br />

work.<br />

Units include<br />

Core Subjects:<br />

HDMMD111 2D Animation<br />

HDMMD112 Imaging for Narrative and<br />

Storyboards<br />

HDMMD121 Interactive Design for Web<br />

<strong>Technology</strong><br />

HDMMD122 2D Character Animation<br />

HDMMD211 Interactive Design for<br />

Games and Web<br />

Applications<br />

HDMMD212 Digital Video Camera<br />

Techniques<br />

HDMMD221 Typography for Screen and<br />

Motion<br />

HDMMD222 Post Production for Film<br />

and Video<br />

HDMMD321 Individual Research Project<br />

HDMMD312 Multimedia Design New<br />

Technologies<br />

HDMMD311 Group Research Project<br />

HDMMD322 Multimedia Design:<br />

Advanced <strong>Technology</strong><br />

Specialist Multimedia Design subjects:<br />

HDC001 20th Century Design<br />

HDC002 Methods <strong>of</strong> Investigation<br />

HDC003 Design Studio<br />

HDC004 Digital Design<br />

HDC005 Contemporary Design Issues<br />

HDC006 Managing Design<br />

HDC007 Communicating Practice<br />

HDC008 Design Systems and Services<br />

HDC009 Design and Business Strategy<br />

Multimedia Elective Subjects:<br />

HDMMD213 3D Modelling for Objects<br />

and Environments<br />

HDMMD200 3D Character Design and<br />

Animation<br />

HDMMD300 3D Character and<br />

Environment Design for<br />

Animation<br />

Career opportunities<br />

Graduates are equipped for careers as<br />

multimedia designers in multidisciplinary<br />

groups such as design<br />

consultancies, information technology<br />

companies, media and entertainment<br />

studios, advertising agencies, film<br />

studios, games development companies<br />

and web-based companies.<br />

Bachelor <strong>of</strong> Multimedia<br />

(Business Marketing)<br />

KP/JPS(KA4559)<br />

Duration: Three years<br />

Intake: March, August<br />

This course provides comprehensive<br />

skills in the principles and practice <strong>of</strong><br />

marketing along with the applied and<br />

creative aspects <strong>of</strong> multimedia<br />

production. An emphasis on e-business<br />

and e-marketing is complemented by<br />

a thorough grounding in the related<br />

practical areas <strong>of</strong> web development,<br />

video production and promotional<br />

CD/DVD authoring.<br />

Units include<br />

Year 1<br />

HDMD101 Design for Multimedia 1<br />

HET113 The Internet and WWW 1<br />

HBM110 The Marketing Concept<br />

HMB110 Quantitative Analysis A<br />

HDMD102 Design for Multimedia 2<br />

HBM220 Market Behaviour<br />

HBM222 Marketing Planning<br />

Choose ONE <strong>of</strong>:<br />

HET123 The Internet and WWW 2<br />

HET222 Digital Video and Audio<br />

Year 2<br />

HET213 User Experience Design<br />

HET215 Multimedia Applications<br />

HBQ229 Marketing Research<br />

Choose ONE <strong>of</strong>:<br />

HBE110 Microeconomics<br />

HBH110 Organisation and<br />

Management<br />

HBL111 Law in Global Business<br />

HBM270 eBusiness<br />

HBM271 Customer Relationship<br />

Management<br />

Choose TWO <strong>of</strong>:<br />

HET208 3D Animation and Special<br />

Effects<br />

HET332 Interactive Multimedia<br />

HET123 The Internet and WWW 2<br />

HET222 Digital Video and Audio<br />

Choose TWO <strong>of</strong>:<br />

HBC110 Accounting for Success<br />

HBL222 Marketing Law<br />

HBM223 Transnational Marketing<br />

HBM272 eMarketing<br />

HBL111 Law in Global Business<br />

HBM270 eBusiness<br />

HBM271 Customer Relationship<br />

Management<br />

Year 3<br />

HET401 Multimedia Project 1<br />

HET407 Multimedia <strong>Technology</strong><br />

HBM330 Marketing Innovation<br />

Management<br />

HBM341 Business Strategy<br />

HET402 Multimedia Project 2<br />

Choose ONE <strong>of</strong>:<br />

HBL222 Marketing Law<br />

HBM272 eMarketing<br />

HBM331 Services Marketing and<br />

Management<br />

HBM333 Communications Strategy<br />

HBM339 Transnational Business<br />

Practices<br />

Choose ONE <strong>of</strong>:<br />

HET123 The Internet and WWW 2<br />

HET208 3D Animation and Special<br />

Effects<br />

HET332 Interactive Multimedia<br />

HET324 Media Theory, DVD &<br />

Compositing<br />

Choose ONE <strong>of</strong>:<br />

HBL222 Marketing Law<br />

HBM271 Customer Relationship<br />

Management<br />

HBM333 Communications Strategy<br />

HBM370 e-Commerce Strategy<br />

Career opportunities<br />

Graduates are equipped for careers<br />

in eCommerce, website development,<br />

multimedia-project management,<br />

public relations, internet marketing,<br />

international marketing, consultancy,<br />

product/brand management, advertising<br />

and marketing research.<br />

Pictured below: Yosua Tjan’s ‘Nature’<br />

design project (left), Mindy Chang’s<br />

‘Culture in the City’ design project (right).<br />

Focus on<br />

real-life<br />

projects<br />

provide students<br />

with a multifaceted<br />

learning<br />

environment.<br />

<strong>Swinburne</strong> <strong>University</strong> <strong>of</strong> <strong>Technology</strong> Sarawak Campus

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