THE William Hill Brand GUidElinES.

The group logo
Using group logo on internet banner advertising
This is the William Hill logo, with the
web call to action. These should be
used together on all online banners.
Clear space
Based on a formula using the letter ‘I’
as a consistent measurement tool.
The correct amount of space will give
the logo room to breathe and make
the necessary impression. It has been
designed as a logotype and should not
be recreated.
Use the layout most appropriate to the
dimensions of the banner.
The William Hill logo should never be
left aligned.
Minimum clear space
Use this formula ( the letter ‘I’ as a
consistent measurement tool ) when
space is restricted.
Call to action
This should never exceed
the width of the logo.
Minimum clear space
Minimum size - online
Minimum size for use online is 120px.
When space limitations dictate the use
of a reproduction size that is smaller
than recommended, contact the William
Hill Marketing department for approval.
For more details regarding designing
online banners see page 11.
Clear space
Based on a formula using the letter ‘I’
as a consistent measurement tool.
When using the international web call to
actions the same rules apply.
Call to action
This should never exceed
the height of the logo.
williamhill.it
International call to action
10
Email brand@williamhill.co.uk for any additional advice.