THE William Hill Brand GUidElinES.
THE William Hill Brand GUidElinES.
THE William Hill Brand GUidElinES.
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The logo<br />
Logo<br />
This is the <strong>William</strong> <strong>Hill</strong> logo. It is unique<br />
and the most important visual element<br />
of the <strong>William</strong> <strong>Hill</strong> brand.<br />
Do not try to alter or recreate any<br />
aspect of the logo. Use only the<br />
logo which has been approved.<br />
There are three slightly different logos<br />
for different uses -<br />
The Group logo<br />
<strong>William</strong> <strong>Hill</strong> Group operate the retail<br />
estate in the UK and Ireland. With over<br />
2300 shops <strong>William</strong> <strong>Hill</strong> is the largest<br />
bookmaker in UK. This logo should be<br />
used on formal communications across<br />
the group, such as shop fascias,<br />
and on the website. It should also be<br />
used on business communications and<br />
for all online customer facing comms<br />
(whether printed or online). See page 5.<br />
The Online logo<br />
<strong>William</strong> <strong>Hill</strong> Online is officially a separate<br />
business. This online logo should<br />
ONLY be used on formal business to<br />
business communications. All customer<br />
communications for the online business,<br />
whether printed or online should use the<br />
group logo. See page 5.<br />
The Promotional logo<br />
A combination of the group logo with<br />
our strapline ‘The Home of Betting’.<br />
This device should be used on all group<br />
customer communications e.g. Retail<br />
posters, press adverts, TV ads. See<br />
page 5.<br />
On international communications the<br />
Group logo should always be used.<br />
4<br />
Email brand@williamhill.co.uk for any additional advice.
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