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THE William Hill Brand GUidElinES.

THE William Hill Brand GUidElinES.

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Using the logo<br />

Do nots<br />

a:<br />

Do not distort the logo or add any<br />

special effects.<br />

b:<br />

Do not draw a lozenge or any shape<br />

around the logo.<br />

c:<br />

Do not reproduce the logo in any<br />

colours other than <strong>William</strong> <strong>Hill</strong> Yellow<br />

and <strong>William</strong> <strong>Hill</strong> Blue, White or Black.<br />

a: b:<br />

d:<br />

Do not use red keylines with the logo.<br />

e:<br />

Do not reproduce the logo on any<br />

conflicting photographic background<br />

that results in reducing the visual impact<br />

of the logo.<br />

c: d:<br />

f:<br />

Do not draw a keyline around the logo.<br />

g:<br />

Do not use this <strong>William</strong> <strong>Hill</strong> online logo.<br />

h:<br />

Do not use this <strong>William</strong> <strong>Hill</strong> online logo.<br />

e: f:<br />

i:<br />

Do not add graphical elements or<br />

words to the <strong>William</strong> <strong>Hill</strong> logo.<br />

j:<br />

The <strong>William</strong> <strong>Hill</strong> logo should never be<br />

used on an angle.<br />

g: h:<br />

.com<br />

i:<br />

j:<br />

36<br />

Email brand@williamhill.co.uk for any additional advice.

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