THE William Hill Brand GUidElinES.
THE William Hill Brand GUidElinES.
THE William Hill Brand GUidElinES.
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The group logo<br />
Space and size<br />
The <strong>William</strong> <strong>Hill</strong> logo needs clear space<br />
around it at all times. The right amount<br />
of space will give the logo room to<br />
breathe and make the necessary<br />
impression.<br />
Preferred clear space<br />
On customer communications preferred<br />
clear space requirements have been<br />
established to ensure prominence and<br />
clarity of the <strong>William</strong> <strong>Hill</strong> logo.<br />
This clear space zone is based on a<br />
simple formula using the letter ‘I’ as a<br />
consistent measurement tool.<br />
Clear space<br />
Based on a formula using the letter ‘I’<br />
as a consistent measurement tool.<br />
Measuring line<br />
Minimum clear space<br />
Use this formula ( the letter ‘a’ as a<br />
consistent measurement tool ) when<br />
available height is restricted.<br />
Preferred clear space<br />
Minimum size<br />
Do not reproduce the logo smaller<br />
than 30mm across, including the clear<br />
space.<br />
Minimum size - online<br />
Minimum size for use online is 120px.<br />
When space limitations dictate the use<br />
of a reproduction size that is smaller<br />
than recommended, contact the <strong>William</strong><br />
<strong>Hill</strong> Marketing department for approval.<br />
Clear space<br />
Based on a formula using the letter ‘a’<br />
as a consistent measurement tool.<br />
Minimum clear space<br />
Minimum size<br />
8<br />
Email brand@williamhill.co.uk for any additional advice.