THE William Hill Brand GUidElinES.

Using the call to action as a logo
Space and size
The web call to action needs clear
space around it at all times. The right
amount of space will give the logo room
to breathe and make the necessary
impression, whereas cramming the logo
in would minimise its effectiveness.
Clear space
Based on a formula using the letter ‘l’
as a consistent measurement tool.
Measuring line
Preferred clear space
Preferred clear space requirements
have been established to ensure
prominence and clarity.
This clear space zone is based on a
simple formula using the letter ‘l’ as a
consistent measurement tool.
Preferred clear space
Minimum clear space
Use this formula ( the letter ‘a’ as a
consistent measurement tool ) when
available height is restricted.
Minimum size
Do not reproduce the logo smaller
than 30mm across, including the clear
space. This rule applies to all versions
of the logo.
Measuring line
When space limitations dictate the use
of a reproduction size that is smaller
than recommended, contact the William
Hill Marketing department for approval.
Clear space
Based on a formula using the letter ‘a’
as a consistent measurement tool.
Minimum clear space
Actual size
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Email brand@williamhill.co.uk for any additional advice.