THE William Hill Brand GUidElinES.
THE William Hill Brand GUidElinES.
THE William Hill Brand GUidElinES.
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Design elements<br />
Gradients<br />
Vertical gradient<br />
This is the preferred gradient<br />
and should be used on portrait<br />
documentation. <strong>William</strong> <strong>Hill</strong> Light Blue at<br />
the top, fading to <strong>William</strong> <strong>Hill</strong> Dark Blue<br />
at the bottom.<br />
Horizontal gradient<br />
This gradient should only be used on<br />
landscape documentation. <strong>William</strong> <strong>Hill</strong><br />
Light Blue on the left fading to <strong>William</strong><br />
<strong>Hill</strong> Dark Blue on the right.<br />
Exceptions<br />
Due to the depth of the document<br />
and the gradient sometimes it may<br />
look odd. If under any cirumstance the<br />
gradient needs rotating, e.g a horizontal<br />
gradient on a portrait background<br />
contact the <strong>William</strong> <strong>Hill</strong> Marketing<br />
Department for approval.<br />
For brand consistency never use the<br />
gradient in any other direction.<br />
Vertical gradient<br />
Horizontal gradient<br />
48<br />
Email brand@williamhill.co.uk for any additional advice.
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