THE William Hill Brand GUidElinES.

The promotional logo
Space and size
The William Hill logo, with the addition
of the strapline needs clear space
around it at all times.
Clear space
Based on a formula using the letter ‘I’
as a consistent measurement tool.
Preferred clear space
On customer communications preferred
clear space requirements have been
established to ensure prominence and
clarity of the William Hill logo.
Measuring line
This clear space zone is based on a
simple formula using the letter ‘I’ as a
consistent measurement tool.
Minimum clear space
Use this formula ( the letter ‘a’ as a
consistent measurement tool ) when
available height is restricted.
preferred clear space
Minimum size
Do not reproduce the logo smaller
than 40mm across, including the clear
space.
Measuring line
When space limitations dictate the use
of a reproduction size that is smaller
than recommended, contact the William
Hill Marketing department for approval.
Clear space
Based on a formula using the letter ‘a’
as a consistent measurement tool.
minimum clear space
40mm
minimum size
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Email brand@williamhill.co.uk for any additional advice.