THE William Hill Brand GUidElinES.

The promotional logo
Placement including customer contact points
The William Hill URL and the William Hill
phone number have been designed as
logotypes and should not be recreated.
These are added in many promotional
communications as calls to action.
Portrait placement
On portrait documents the William Hill
logo, with strapline, should be centrally
aligned and sit at the bottom of all
communications.
Use the minimum clear space
formula around the logo. Around
the contact points a formula based
on the number ‘0’ should be used.
Landscape placement
On landscape documents the William
Hill logo, with strapline, should be right
aligned and sit at the bottom of all
communications.
Use the minimum clear space
formula around the logo. The
contact points should not exceed
the height of the logo.
Clear space
Use the letter ‘a’ as a consistent
measurement tool.
Clear space
use the
number ‘0’ as
a measurement
tool.
Exceptions
When space limitation or imagery
dictate, it is possible to alternate the
logo’s orientation, e.g on a landscape
document position the logo centrally. In
these situations contact the William Hill
Marketing department for approval.
The logo should never be left aligned.
Customer contact points
These should never exceed
the height of the logo.
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Email brand@williamhill.co.uk for any additional advice.