THE William Hill Brand GUidElinES.
THE William Hill Brand GUidElinES.
THE William Hill Brand GUidElinES.
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Using the logo<br />
Apps - design guidelines<br />
Following these guidelines will ensure<br />
all <strong>William</strong> <strong>Hill</strong> apps work together as a<br />
coherent suite.<br />
Gradient<br />
<strong>William</strong> <strong>Hill</strong> Light Blue<br />
Fading into <strong>William</strong> <strong>Hill</strong> Dark Blue.<br />
Logo<br />
The <strong>William</strong> <strong>Hill</strong> logo should be replaced<br />
with a typed version. It has been<br />
designed as a logotype and should not<br />
be recreated.<br />
Glow Effect<br />
Add to every solid icon.<br />
Clear space<br />
The clear space zone is based on a<br />
simple formula, using the letter ‘m’ as a<br />
consistent measurement tool.<br />
Work area<br />
Expanding the clear space formula<br />
creates the work area. No primary<br />
information should sit outside this area.<br />
Icon area<br />
Stroke<br />
<strong>William</strong> HIll Dark<br />
Blue stroke<br />
around all solid<br />
icons.<br />
Icon<br />
To visually articulate the nature of each<br />
app a graphic icon should be used,<br />
filling the circular area shown. The icon<br />
should only use <strong>William</strong> <strong>Hill</strong> Blues and<br />
White.<br />
Work area<br />
Stroke/Effect<br />
On all solid icons an ‘outside’ stroke<br />
should be used in conjuction with a<br />
white outer glow.<br />
Clear space<br />
Using the letter ‘m’ as a consistent measurement<br />
tool to create clear space around the logo.<br />
42<br />
Email brand@williamhill.co.uk for any additional advice.
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