THE William Hill Brand GUidElinES.
THE William Hill Brand GUidElinES.
THE William Hill Brand GUidElinES.
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The william hill brand guidelines<br />
Contents<br />
3 The Logo<br />
4 Logo<br />
5 Which logo to use where?<br />
6 The Group Logo<br />
7 The logo<br />
8 Space and size<br />
9 Placement<br />
10 Using group logo on internet banner advertising<br />
11 Online banners<br />
12 Logo - colour palette<br />
13 Examples<br />
14 The Online Logo<br />
15 The logo - business communications<br />
16 Space and size<br />
17 Placement<br />
18 Examples<br />
19 The logo - customer communications<br />
20 Online banners<br />
21 Logo - colour palette<br />
22 The Promotional Logo<br />
23 The logo<br />
24 Space and size<br />
25 Placement<br />
26 Placement including customer contact points<br />
27 TV advertising<br />
28 Logo - colour palette<br />
29 Examples<br />
44 DESIGN ELEMENTS<br />
45 Typefaces<br />
46 Colour palette - corporate<br />
47 Colour palette - retail<br />
48 Gradients<br />
49 BUSINESS COMMUNICATIONS<br />
50 Stationery - group<br />
51 Stationery - online<br />
52 Stationery - customer communications<br />
53 Letterhead<br />
54 Compliment slips<br />
55 Business cards<br />
56 Press release<br />
57 Email sign-off<br />
58 PowerPoint presentations<br />
59 Word document<br />
60 DOWNLOADS<br />
61 Logos - group<br />
62 Logos - online<br />
63 Logos - promotional<br />
64 Logos - call to action<br />
30 USING <strong>THE</strong> CALL TO ACTION AS A LOGO<br />
31 williamhill.com<br />
32 Space and size<br />
33 Examples<br />
34 USING <strong>THE</strong> LOGO<br />
35 Which logo to use where?<br />
36 Do nots<br />
37 Sponsorship ident and sub-brands<br />
38 Online products<br />
39 idents and sub-brands - design guidellines<br />
40 Apps - icons<br />
41 Apps - do’s and don’ts<br />
42 Apps - design guidelines<br />
43 Gold campaigns<br />
2<br />
Email brand@williamhill.co.uk for any additional advice.
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