THE William Hill Brand GUidElinES.

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Using the logo Online products Online promotes a selection of products. These product logos follow guidelines outlined on page 39. Under no circumstance should any other logo or configuration be used. Adhere to these specifications to ensure consistent representation of the brand. PRODUCT NAME BINGO tbc. CASINO LIVE CASINO DAY TRADER GAMES POKER SKILL VEGAS VIRTUAL 38 Email brand@williamhill.co.uk for any additional advice.
Using the logo Idents and sub-brands - design guidelines When using the William Hill logo, with the addition of a product/sponsorship name adhered to these rules. Colours When using the full colour logo the ‘product name’ should always be WIlliam Hill Yellow. When used in mono tints of black should be used. Fonts The ‘product name’ should always be uppercase ITC Avant Garde Bold. Clear space Based on a formula using the letter ‘I’ as a consistent measurement tool. Spacing The yellow line should be centered between the ‘hill’ and the ‘product name’. Height Restrictions The ‘product name’ height should be equal to the line of the ‘William’ to the top of the foot of the ‘L’. Preferred clear space This clear space zone is based on a simple formula using the letter ‘I’ as a consistent measurement tool. Minimum clear space Use this formula ( the letter ‘a’ as a consistent measurement tool ) when available height is restricted. PRODUCT NAME Minimum size Do not reproduce the logo smaller than 30mm across, including the clear space. When space limitations dictate the use of a reproduction size that is smaller than recommended, contact the William Hill Marketing department for approval. William Hill Yellow The ‘product name’ should be William Hill Yellow. Alignment The ‘product name’ should be right aligned with the ‘William Hill’. 39 Email brand@williamhill.co.uk for any additional advice.
Page 1 and 2: THE William HIll Brand GUIDELINES.
Page 3 and 4: THE Logo.
Page 5 and 6: The logo Which logo to use when? To
Page 7 and 8: The group logo The logo The William
Page 9 and 10: The group logo Placement Portrait p
Page 11 and 12: The group logo Online banners Willi
Page 13 and 14: The group logo Examples KICK OFF WI
Page 15 and 16: The online logo The logo - business
Page 17 and 18: The online logo Placement Portrait
Page 19 and 20: The online logo The logo - customer
Page 21 and 22: The online logo Logo - colour palet
Page 23 and 24: The promotional logo The logo The
Page 25 and 26: The promotional logo Placement Port
Page 27 and 28: The promotional logo TV Advertising
Page 29 and 30: LOA5004_Football_30percent_Bonus_Ar
Page 31 and 32: Using the call to action as a logo
Page 33 and 34: Using the call to action as a logo
Page 35 and 36: Using the logo Which logo to use wh
Page 37: Using the logo Sponsorship ident an
Page 41 and 42: Using the logo Apps - do’s and do
Page 43 and 44: Best horses are selected daily by W
Page 45 and 46: Design elements Typefaces Headline
Page 47 and 48: Design elements Colour palette - re
Page 49 and 50: Business COMMunications.
Page 51 and 52: Business communications Stationery
Page 53 and 54: Business communications Letterhead
Page 55 and 56: Business communications Business ca
Page 57 and 58: Business communications Email sign-
Page 59 and 60: Business communications Word docume
Page 61 and 62: Downloads Logos - group The promoti
Page 63 and 64: Downloads Logos - promotional The p

THE William Hill Brand GUidElinES.

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