THE William Hill Brand GUidElinES.
THE William Hill Brand GUidElinES.
THE William Hill Brand GUidElinES.
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The online logo<br />
Space and size<br />
The <strong>William</strong> <strong>Hill</strong> Online logo needs clear<br />
space around it at all times. The right<br />
amount of space will give the logo room<br />
to breathe and make the necessary<br />
impression.<br />
Clear space<br />
Based on a formula using the letter ‘I’<br />
as a consistent measurement tool.<br />
Measuring line<br />
Preferred clear space<br />
Preferred clear space requirements<br />
have been established to ensure<br />
prominence and clarity of the <strong>William</strong><br />
<strong>Hill</strong> logo.<br />
This clear space zone is based on a<br />
simple formula. Use the letter ‘I’ as a<br />
consistent measurement tool.<br />
Minimum clear space<br />
Use this formula ( the letter ‘a’ as a<br />
consistent measurement tool ) when<br />
available height is restricted.<br />
Minimum size<br />
Do not reproduce the logo smaller<br />
than 30mm across, including the clear<br />
space.<br />
Online<br />
Width is the same as ‘HILL’.<br />
Clear space<br />
Based on a formula using the letter ‘a’<br />
as a consistent measurement tool.<br />
Preferred clear space<br />
Measuring line<br />
Minimum size - online<br />
Minimum size for use online is 120px.<br />
When space limitations dictate the use<br />
of a reproduction size that is smaller<br />
than recommended, contact the <strong>William</strong><br />
<strong>Hill</strong> Marketing department for approval.<br />
Minimum clear space<br />
Minimum size<br />
16<br />
Email brand@williamhill.co.uk for any additional advice.
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