cw-6-2i

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Editorial Comment
Getting Ready
for Show Time in
Europe
Early Spring in Europe is the traditional time
for the major event for the construction industry.
This year it is Intermat, in Paris, but
there is already information coming through about the
most important event in the construction industry calendar - Bauma
2016 which takes place every three years in Germany.
Intermat is facing increasing challenges for its position in the 3 yearly
cycle with ConExpo and Bauma. Many in the industry would prefer
just one major event in Europe, one in Asia and one in North America.
The stumbling block, at the moment, is Bauma China which is still
very much an inward looking trade show. However, with the boom
slowing down in China, now may be the time for the show to develop
a wider appeal. To succeed, I believe that it needs a name change to
Bauma Asia and perhaps a more central location such as Hong Kong,
which still has the China connection.
Some major players are giving Intermat a miss this year - mainly because
of cost. Intermat is the most expensive of the three shows for
exhibitors and although it matches the attendance of ConExpo, it is far
away from the 500,000+ who will probably visit the next Bauma.
Many companies attending, who Contractors World has spoken to,
say that the French market and its north African connections is a valuable
market and reason enough to exhibit. It will be interesting to see
visitor numbers and where they come from. It would be useful to get
genuine visitor numbers from major event organisers.
For instance, while student and family days are important they do
inflate figures.
Intermat 2015 will be a very interesting event because it is the last
opportunity for manufacturers to unveil Tier IV Final engine powered
machines before the latest emission standard come into effect.
Meeting these standards is more than just exchanging engines. The
new engines are larger and get much hotter so need a larger compartment
and additional cooling. This has resulted in machines being given
a completely new look and design. The bigger, heavier engines deliver
greater torque forces so machines can be more productive while reducing
fuel consumption and emissions.
I will be at Intermat 2015 from the beginning to the end and I look
forward to reviewing some of the more interesting announcements.
The second Intermat Preview in this issue gives you a taster of what’s
to come.
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Contractors World International Vol 6 No 1
Page 5