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FISKARS 1649 – 360 years of Finnish industrial history

FISKARS 1649 – 360 years of Finnish industrial history

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Fiskars <strong>1649</strong><br />

Fiskars <strong>1649</strong><br />

Fiskars produced its first orange-handled scissors<br />

in 1967, drawing on a number <strong>of</strong> manufacturing<br />

innovations that it had made. These new type <strong>of</strong><br />

scissors gradually became a pr<strong>of</strong>itable business that<br />

won over consumers in markets worldwide. Over the<br />

<strong>years</strong>, they have become a true design icon – to such an<br />

extent, in fact, that probably the first image that people<br />

identify with Fiskars today is an orange handle.<br />

Orange was not an obvious choice at the time,<br />

however, and was selected largely by accident.<br />

Fiskars’ plastics plant had produced orange-colored<br />

juicers, and the orange pigment left over from these<br />

was used for the prototype handles. A vote was<br />

taken at the sales <strong>of</strong>fice on the final color to be used,<br />

and orange beat black by only a relatively narrow<br />

margin, <strong>of</strong> 9-7.<br />

Development work has continued over the <strong>years</strong>.<br />

The manufacturing process back in the 1970s was<br />

still based on forging the blades for the scissors,<br />

which were then ground into their final shape. This<br />

approach has since been replaced by stamping out<br />

the blades from precisely dimensioned sheet steel.<br />

An angle has been ground into the blades since 1975<br />

to enhance their visual appearance and improve<br />

their cutting performance; while other changes have<br />

been introduced to improve product ergonomics<br />

and enhance production processes.<br />

1994<br />

1980<br />

1975<br />

1972<br />

1970<br />

48<br />

49

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