FISKARS 1649 â 360 years of Finnish industrial history
FISKARS 1649 â 360 years of Finnish industrial history
FISKARS 1649 â 360 years of Finnish industrial history
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Fiskars <strong>1649</strong><br />
Fiskars <strong>1649</strong><br />
Fiskars produced its first orange-handled scissors<br />
in 1967, drawing on a number <strong>of</strong> manufacturing<br />
innovations that it had made. These new type <strong>of</strong><br />
scissors gradually became a pr<strong>of</strong>itable business that<br />
won over consumers in markets worldwide. Over the<br />
<strong>years</strong>, they have become a true design icon – to such an<br />
extent, in fact, that probably the first image that people<br />
identify with Fiskars today is an orange handle.<br />
Orange was not an obvious choice at the time,<br />
however, and was selected largely by accident.<br />
Fiskars’ plastics plant had produced orange-colored<br />
juicers, and the orange pigment left over from these<br />
was used for the prototype handles. A vote was<br />
taken at the sales <strong>of</strong>fice on the final color to be used,<br />
and orange beat black by only a relatively narrow<br />
margin, <strong>of</strong> 9-7.<br />
Development work has continued over the <strong>years</strong>.<br />
The manufacturing process back in the 1970s was<br />
still based on forging the blades for the scissors,<br />
which were then ground into their final shape. This<br />
approach has since been replaced by stamping out<br />
the blades from precisely dimensioned sheet steel.<br />
An angle has been ground into the blades since 1975<br />
to enhance their visual appearance and improve<br />
their cutting performance; while other changes have<br />
been introduced to improve product ergonomics<br />
and enhance production processes.<br />
1994<br />
1980<br />
1975<br />
1972<br />
1970<br />
48<br />
49