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The Broken Link - Digital Transactions

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TRENDS & TACTICS<br />

TRENDS & TACTICS<br />

Aloha and Micros. For each Mocapay<br />

transaction, merchants pay a flat<br />

19 cents, well below credit and debit<br />

card acceptance costs, with funds settlement<br />

nightly. <strong>The</strong>re’s also a fee of<br />

$10 per month per terminal.<br />

Mocapay is targeting primarily<br />

grocery chains and mall merchants,<br />

Gentry says, believing these retailers<br />

to be the best fit with the company’s<br />

target customer, whose age falls<br />

between 14 and 30. “<strong>The</strong>y spend a lot<br />

of time at the mall,” he says.<br />

Last year, the fledgling company<br />

made its first foray outside of the Denver<br />

area by arranging to have its service<br />

added by Cincinnati Bell to a handset<br />

program it has with the University of<br />

Cincinnati that puts cell phones in student<br />

hands with certain campus numbers<br />

preloaded. About 30 merchants<br />

on and around the campus now accept<br />

Mocapay, with Kroger Co. expected to<br />

add two stores to the service.<br />

With the bank card and wireless<br />

networks squabbling over how<br />

to deploy near-field communication<br />

(NFC), merchant setup may be<br />

Mocapay’s chief competitive advantage.<br />

That’s because its system doesn’t<br />

depend on NFC, the short-range technology<br />

that allows brick-and-mortar<br />

payments from handsets but requires<br />

merchants to install contactless readers.<br />

“[Mocapay] has provided a solution<br />

that allows merchants to start<br />

accepting payments instantly without<br />

any new hardware,” says Crone.<br />

Mocapay also plans to beef up<br />

security. Though it says its text messages<br />

go through four levels of authentication,<br />

a downloadable application<br />

is in the works that could be used<br />

instead of texting and would offer<br />

more layers of security. DT<br />

Credit Card And E-Banking Web Transaction Indexes<br />

Following are the Keynote Credit Card Web Transaction Performance<br />

Index and the Keynote E-Banking Web Transaction Performance Index.<br />

<strong>The</strong> Keynote Credit Card Web Transaction Performance Index measures<br />

the performance and availability of going to a selected credit<br />

card site and logging in to conduct the appropriate intended actions<br />

and checking or signing out. All measurements are taken from the<br />

10 largest U.S. metropolitan areas (Boston, Chicago, Dallas, Detroit,<br />

Houston, Los Angeles, New York, Philadelphia, San Francisco, and<br />

Washington, D.C.) on high-speed links attached to key points on the<br />

largest U.S. Internet Service Protocol (ISP) backbones.<br />

<strong>The</strong> Keynote E-Banking Web Transaction Performance Index shows<br />

the total execution time and success rate for logging into an account<br />

and checking the account balance on selected Internet banking sites.<br />

<strong>The</strong> sites included in the index were selected based on publicly<br />

Credit Card Web Transaction Performance Index<br />

Week starting January 7, 2007<br />

Rank By Speed (seconds)<br />

Response Rank w/o Rank w/o Rank w/o<br />

Rank Target Time (sec) 12/31 12/24 12/17<br />

1 Diners Club 3.74 1 1 1<br />

2 US Bank 4.83 2 2 2<br />

3 Chase 5.78 3 3 3<br />

4 National City 8.29 4 5 4<br />

5 Wells Fargo 8.88 5 4 5<br />

6 Providian 9.32 6 6 6<br />

Credit Card Index 9.79<br />

7 Citibank 10.25 8 7 7<br />

8 Capital One 10.26 7 8 8<br />

9 American Express 11.09 9 9 9<br />

10 HSBC 14.71 10 10 10<br />

11 Discover Card 17.53 11 DNR DNR<br />

12 Bank of America 17.87 12 11 11<br />

available market-share information published in <strong>The</strong> Wall Street<br />

Journal and other reliable industry sources.<br />

Data for these indexes, supplied each week by Keynote Systems<br />

Inc., San Mateo, Calif., reflect performance for the most recent week<br />

available before the production deadline for this issue, as well as<br />

rankings for the three previous weeks. Sites from these lists may<br />

be removed from weekly published results due to insufficient data<br />

points for a particular week. For other weeks the site was removed,<br />

its ranking will be indicated as “DNR”—did not rank. For more<br />

information on the methodology behind the indexes, visit www.<br />

keynote.com. For more complete statistics for the weeks indicated,<br />

go to www.digitaltransactions.net, click on “Web Transaction<br />

Performance Indexes,” and click on the hyperlink for the week you’re<br />

interested in at the bottom of the page.<br />

Rank By Success Rate (percentage)<br />

Success Outage Rank w/o Rank w/o Rank w/o<br />

Rank Target Rate (%) Hours 12/31 12/24 12/17<br />

1 Diners Club 100 0 8 1 1<br />

1 National City 100 0 2 1 2<br />

1 Wells Fargo 100 0 3 3 4<br />

4 US Bank 99.73 0 1 3 3<br />

5 Citibank 99.6 0 7 5 6<br />

6 Chase 99.08 0 5 6 8<br />

7 Bank of America 98.61 0 10 10 9<br />

8 Discover Card 98.52 1 12 DNR DNR<br />

Credit Card Index 98.48 0<br />

9 Providian 97.78 2 6 8 5<br />

10 Capital One 97.73 0 3 8 11<br />

11 American Express 95.76 6 11 6 10<br />

12 HSBC 94.91 5 9 11 7<br />

E-Banking Transaction Performance Index<br />

Week starting January 7, 2007<br />

Rank By Speed (seconds)<br />

Response Rank w/o Rank w/o Rank w/o<br />

Rank Target Time (sec) 12/31 12/24 12/17<br />

1 Etrade 3.24 1 1 1<br />

2 WAMU 3.26 2 2 2<br />

3 US Bank 4.78 3 3 3<br />

4 Chase 5.47 4 4 4<br />

5 Wachovia 6.76 5 5 5<br />

eBanking Index 7.59<br />

6 PNC 8.41 6 6 7<br />

7 National City 8.65 7 8 8<br />

8 Wells Fargo 9.24 8 7 6<br />

9 Bank of America 12.66 9 9 9<br />

10 CitiBank 17.77 DNR DNR DNR<br />

Rank By Success Rate (percentage)<br />

Success Outage Rank w/o Rank w/o Rank w/o<br />

Rank Target Rate (%) Hours 12/31 12/24 12/17<br />

1 Etrade 100 0 1 6 1<br />

1 Wells Fargo 100 0 5 1 9<br />

3 WAMU 99.87 0 6 1 8<br />

4 National City 99.6 0 4 1 1<br />

5 US Bank 99.47 1 2 1 4<br />

6 Chase 99.34 0 3 7 7<br />

7 PNC 99.19 1 8 5 4<br />

8 Bank of America 99.06 0 7 8 3<br />

eBanking Index 99.05 0<br />

9 Wachovia 98.53 1 9 9 6<br />

10 CitiBank 95.37 2 DNR DNR DNR<br />

12 • digitaltransactions • February 2008

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