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The Broken Link - Digital Transactions

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conversion is to buy a check scanner<br />

for each of the stores. <strong>The</strong> roll-out of<br />

the NCR technology began in August<br />

and is expected to be completed in the<br />

second quarter, Reed says.<br />

Hy-Vee is far from alone in its<br />

rejection of POP, says Denis Burgeron,<br />

director of product management<br />

for NCR Payment & Imaging Solutions.<br />

“What almost every retailer<br />

that we’ve talked to is interested in<br />

is not affecting the in-lane experience<br />

at all—treating the customer<br />

like you would today but taking their<br />

payments to a back office within<br />

the retail establishment and imaging<br />

them there,” he says. “<strong>The</strong>y get the<br />

efficiencies of a streamlined process<br />

because it’s all being digitized, but<br />

they’re not impacting the customer<br />

experience at all.”<br />

Wal-Mart, however, has expressed<br />

satisfaction with POP. Mike Cook,<br />

a Wal-Mart executive who spoke<br />

at NACHA’s annual payments<br />

conference last April in Chicago, said<br />

the retailer was nearly done rolling<br />

out POP in all of its 3,400 U.S.<br />

Wal-Mart stores, and added that the<br />

operational hassles for which POP<br />

has been criticized are overblown.<br />

Wal-Mart’s uptake is probably the<br />

biggest reason why the growth in<br />

POP’s quarterly transaction numbers<br />

has been so strong in the past two<br />

years (chart, page 15). Meanwhile,<br />

drug-store chain CVS Caremark<br />

Corp. reportedly is strongly interested<br />

in POP, industry sources say,<br />

though a spokesperson said the company<br />

hasn’t announced any plans for<br />

electronic check acceptance.<br />

Merchants also are finding value<br />

in e-check products that incorporate<br />

other business functions. BankServ,<br />

a San Francisco-based processor that<br />

offers everything from ACH services<br />

and electronic bill payments to<br />

international corporate money transfers,<br />

markets one such solution.<br />

BankServ’s e-check solution can<br />

be integrated with popular accounting<br />

software applications software, such<br />

as Intuit Inc.’s QuickBooks and<br />

PeachTree.<br />

“Almost every other remote<br />

deposit product or desktop deposit<br />

product was designed to solve the<br />

banking issue of taking the deposit<br />

to the bank,” says David F. Kvederis,<br />

president and chief executive. “Our<br />

product is designed to help a business,<br />

particularly a small business,<br />

post their books, post their accounting<br />

system and oh, by the way, it happens<br />

to deposit the check.”<br />

‘Millions, Not Thousands’<br />

<strong>The</strong> availability of BOC led to a<br />

broad-based revisiting by merchants<br />

large and small of the whole concept<br />

of electronic check acceptance,<br />

Celent’s Meara says. In a recent survey,<br />

Celent found that awareness of<br />

back-office conversion solutions rose<br />

to 45% of surveyed retailers through<br />

August, compared to 75% awareness<br />

of POP after seven years.<br />

Apriva solutions meet all card association<br />

standards and we are the only gateway to<br />

achieve PCI and PTS security certifications for<br />

wireless and Ethernet based POS terminals.<br />

Contact us to find out how you can offer your<br />

customers leading edge security.<br />

Call 480.421.1210, e-mail pos@apriva.com or<br />

click www.apriva.com.<br />

© Copyright 2008 Apriva, All rights reserved.<br />

February 2008 • digitaltransactions • 17

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