The Broken Link - Digital Transactions
The Broken Link - Digital Transactions
The Broken Link - Digital Transactions
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conversion is to buy a check scanner<br />
for each of the stores. <strong>The</strong> roll-out of<br />
the NCR technology began in August<br />
and is expected to be completed in the<br />
second quarter, Reed says.<br />
Hy-Vee is far from alone in its<br />
rejection of POP, says Denis Burgeron,<br />
director of product management<br />
for NCR Payment & Imaging Solutions.<br />
“What almost every retailer<br />
that we’ve talked to is interested in<br />
is not affecting the in-lane experience<br />
at all—treating the customer<br />
like you would today but taking their<br />
payments to a back office within<br />
the retail establishment and imaging<br />
them there,” he says. “<strong>The</strong>y get the<br />
efficiencies of a streamlined process<br />
because it’s all being digitized, but<br />
they’re not impacting the customer<br />
experience at all.”<br />
Wal-Mart, however, has expressed<br />
satisfaction with POP. Mike Cook,<br />
a Wal-Mart executive who spoke<br />
at NACHA’s annual payments<br />
conference last April in Chicago, said<br />
the retailer was nearly done rolling<br />
out POP in all of its 3,400 U.S.<br />
Wal-Mart stores, and added that the<br />
operational hassles for which POP<br />
has been criticized are overblown.<br />
Wal-Mart’s uptake is probably the<br />
biggest reason why the growth in<br />
POP’s quarterly transaction numbers<br />
has been so strong in the past two<br />
years (chart, page 15). Meanwhile,<br />
drug-store chain CVS Caremark<br />
Corp. reportedly is strongly interested<br />
in POP, industry sources say,<br />
though a spokesperson said the company<br />
hasn’t announced any plans for<br />
electronic check acceptance.<br />
Merchants also are finding value<br />
in e-check products that incorporate<br />
other business functions. BankServ,<br />
a San Francisco-based processor that<br />
offers everything from ACH services<br />
and electronic bill payments to<br />
international corporate money transfers,<br />
markets one such solution.<br />
BankServ’s e-check solution can<br />
be integrated with popular accounting<br />
software applications software, such<br />
as Intuit Inc.’s QuickBooks and<br />
PeachTree.<br />
“Almost every other remote<br />
deposit product or desktop deposit<br />
product was designed to solve the<br />
banking issue of taking the deposit<br />
to the bank,” says David F. Kvederis,<br />
president and chief executive. “Our<br />
product is designed to help a business,<br />
particularly a small business,<br />
post their books, post their accounting<br />
system and oh, by the way, it happens<br />
to deposit the check.”<br />
‘Millions, Not Thousands’<br />
<strong>The</strong> availability of BOC led to a<br />
broad-based revisiting by merchants<br />
large and small of the whole concept<br />
of electronic check acceptance,<br />
Celent’s Meara says. In a recent survey,<br />
Celent found that awareness of<br />
back-office conversion solutions rose<br />
to 45% of surveyed retailers through<br />
August, compared to 75% awareness<br />
of POP after seven years.<br />
Apriva solutions meet all card association<br />
standards and we are the only gateway to<br />
achieve PCI and PTS security certifications for<br />
wireless and Ethernet based POS terminals.<br />
Contact us to find out how you can offer your<br />
customers leading edge security.<br />
Call 480.421.1210, e-mail pos@apriva.com or<br />
click www.apriva.com.<br />
© Copyright 2008 Apriva, All rights reserved.<br />
February 2008 • digitaltransactions • 17