Re-write of case studies - Blueprint - Australian Blueprint for Career ...

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PD Kit development. However, it is beyond the scope of this work to discuss the technical intricacies of creating a marketing product in each of these media. Please be assured that the basic principles of effective marketing that have been discussed above apply to even the most exotic of marketing vehicles. A Final Word Marketing your career development program should be an integral part of both the planning and implementation stages of your program. Use the ideas described above to build an active promotional campaign that reaches out to all of your stakeholders, all year long. The Blueprint is designed to be adapted to local needs, circumstances and conditions. Therefore, if the wording of a performance indicator needs to be changed to suit your learners’ needs, then it is completely appropriate to do so. If there are strategies and mechanisms for meeting your learners’ needs that the Blueprint does not encompass, these should also be utilised. You may find that some career competencies need to be given greater primacy than others, or that some performance indicators are more workable than others – these are completely legitimate considerations. Above all, remember that the Blueprint and its Appendices are not intended for unmediated use. You may need to simplify the language, modify the indicators, and develop culturally appropriate local standards and delivery mechanisms to ensure their cultural appropriateness. 72 AUSTRALIAN BLUEPRINT FOR CAREER DEVELOPMENT – ADULTS PD KIT
PD Kit REFERENCES (2006). Third International Symposium on Career Development and Public Policy: Shaping the future: Connecting career development and workforce development. Access Economics. (2007). The Economic Benefits of Career Development Services. Australian Chamber of Commerce & Industry (ACCI), & Business Council of Australia (BCA). (2002). Employability Skills for the Future. Canberra: Department of Education, Science and Training. Career Industry Council of Australia (CICA). (2007). The Public Benefits of Career Development Services. Poole, M.E. & Low, B. (1985). Career and marriage: Orientations of adolescent girls. Australian Journal of Education, 29. 36–46. AUSTRALIAN BLUEPRINT FOR CAREER DEVELOPMENT – ADULTS PD KIT 73
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PD Kit This is a joint initiative o
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PD Kit Table of Contents SECTION ON
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PD Kit Section One: Introduction Th
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PD Kit 1.2 Navigating the Blueprint
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PD Kit Section Two: The Context Thi
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PD Kit Committee on Employment, Edu
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PD Kit 2.2.1 Public and Private Ben
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Section Three: Practical Applicatio
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PD Kit 3.2 Map Existing Career Deve
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PD Kit 3.3 Design a Comprehensive C
Page 21 and 22: PD Kit 3.5 Review a Career Developm
Page 23 and 24: PD Kit 3.7 Ensure the Resources You
Page 25 and 26: PD Kit 3.9 Using the Blueprint with
Page 27 and 28: PD Kit 3.9.3 Adults Who Have Diseng
Page 29 and 30: PD Kit 3.10 Career Portfolios As mo
Page 31 and 32: PD Kit For Job Search The use of th
Page 33 and 34: PD Kit The format that a career por
Page 35 and 36: PD Kit Section Four: Other Tips for
Page 37 and 38: PD Kit Quick Guide for Determining
Page 39 and 40: PD Kit Step Six You may also wish t
Page 41 and 42: PD Kit Checklists It is often conve
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Page 45 and 46: PD Kit Example 4 - Local Standard f
Page 47 and 48: PD Kit Example 9 - Local Standard f
Page 49 and 50: PD Kit Step Four Step Five Determin
Page 51 and 52: PD Kit 4.7 Employability Skills Fra
Page 53 and 54: PD Kit Learning that contributes to
Page 55 and 56: PD Kit EMPLOYABILITY SKILLS reliabi
Page 57 and 58: PD Kit Being assertive Sharing info
Page 59 and 60: PD Kit Skill Element Competencies P
Page 61 and 62: PD Kit Skill Element Competencies P
Page 63 and 64: PD Kit Summary This mapping process
Page 65 and 66: PD Kit Section Five: Marketing the
Page 67 and 68: PD Kit 5.2 Market the Benefits of C
Page 69 and 70: PD Kit Marketing through Print Medi
Page 71: PD Kit Promotional Pieces Advertise
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