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2. According to you, what are the core values of the Nivea brand? What type of brand extension
framework did Beiersdoft develop to ensure that these core values id not get diluted? Do you think the
company was able to protect these core values? Why/why not?
3. What were the essential components of Beiersdoft’s global expansion strategy for Nivea? Under
what circumstances would a ‘global-strategy-local execution’ approach be beneficial for a company?
When and why should this approach be avoided?
1. How has Pret a Manger positioned its brand?
2. Explain how the different elements of the services marketing mix support and contribute to the
positioning of Pret a Manger.
1. Discuss how supply chain management can contribute to the marketing success of these
retailers.
2. Discuss the central components necessary for the fast fashion concept to work effectively.
3. Critically evaluate the concept of ‘market-driven supply’, discussing the merits and pitfalls of
its implementation in fashion retailing.
NETWORK MGMT
1. The Engineering Department to twelve persons in a small corporation is on a regular 10 Base-T
Ethernet Lan hub with 16 ports. The busy group started complaining because of the slow network
performance. The network was operating at 50% utilization, whereas 30% utilization is acceptable. If
you are the corporation’s Information Technology Engineer and have to resolve the problem
technically,
a. Describe four choices for resolving the problem, maintaining the LAN as an Ethernet LAN.
b. State the advantages and disadvantages of each approach.
2. Two virtual LANs, 145.50.50.1 belonging to NM lab, and 145.50.60.1 belonging to Networking lab, each
have three workstations. The former has workstations 145.50.50.11-13, and the latter 145.50.60.21.-23.
They are connected to a switched hub on ports 2 through 7. the NICs (network interface cards)
associated with ports are made by Cabletron and their MAC addresses start with the vendor’s global
prefix 00-00-1D (hexadecimal notation) and end with 11,12,13,21,22, and 23 (same as the fourth
decimal position of IP addresses).
a. Create a conceptual matrix table, as shown below, that would be
generated by the hub that relates the IP address, MAC address,
and port number.