ARAVIND 09901366442 – 09902787224

More documents

Recommendations

Info

eastern Brazilian market? 3. How should the brand be positioned in the marketplace and within the Unilever family of M brands? 1. How does Ryanair’s pricing strategy account for its successful performance to date? Would you suggest any changes to Ryanair’ pricing approach? Why/why not? 2. Is the ‘no-fares’ strategy a useful approach for Ryanair in the short term? In the long term? 3. Do the issues facing Ryanair threaten its low-fares model? 1. Why did LEGO encounter serious economic difficulties in the late 1990s? 2. Conduct a SWOT analysis of LEGO and identify the company’s main sources of advantage. 3. Critically evaluate the LEGO turnaround strategy. BUSINESS MGMT (a) Did Bhatt make a personally rational decision? (b) Did he make an organizationally rational decision? (a) Discuss the nature of problems involved in this case. (b) What kind of perception was formed by Khempal about the role of MIS manager? What could have been the probable reasons for this (c) Advise Narayanan about how he should proceed (d) What methods should the chief executive adopt to overcome the problem? (a) How much consideration should be given to Mr Anjaiah’s poor work record? Should Mr Ramoji Rao check to verify it? (b) How important is a command of English to the job? How quickly could Mr Nehal Singh learn enough English to be effective? (c) Should Mr Nehal Singh be passed over because of his status as a recent migrant? (d) Should Mr Raja get he job? Should his excellent character references be given more weight than his inexperience? (e) Who should be hired? Why? 1. In what respect is Jain correct in his comment about not having opportunity to apply motivational concept in his job situation? 2. What types of motivators for effective performance may Jain be overlooking? 3. What do you think about his concern that the application of motivational concepts leads to the manipulation of people? 1. Identify the leadership style of the division head from the angle of Managerial Grid 2. From the viewpoint of Theory X and Y, what assumptions did the new head make about the way in which people work most effectively? MARKETING MANAGEMENT (1)Why is the grey market so attractive to business? (2)Identify the influences on the purchasing behavior of the over-50s consumer. (3)Discuss the challenges involved in targeting the grey market Explain how you will methodically go about compiling the requested information covered in the seven questions for management. Include in your explanation an estimate of the expense involved in obtaining the information’s
Develop a 10-question questionnaire for the purpose of making a survey. This case was written by Jens-Mogens Holm, professor for marketing at European school of business, Reutlingen University and president of Europaische Fernhochschule Hamburg. The material was drawn from publicly available sources. The case study, however, is completely fictitious. (1)Describe the consumer behavior differences among laundry products’ customers in Brazil. What market segments exist? (2)Should Unilever bring out a new brand or use one of its existing brands to target the north eastern Brazilian market? (3)How should the brand be positioned in the marketplace and within the Unilever family of brands? (4)What marketing mix should be employed to build the brand in the market? Q : 1. (a) Discuss the factors affecting the consumer buying behavior in Indian context. Or (b) Explain CRM with suitable examples. Why is it important in modern day business context? Discuss. Q : 2.(a) What are the key strategic issues faced by traditional "bricks-and mortar" retailer such as Wal-Mart, Big Bazaar and Reliance fresh when they go online to sell products? Discuss in detail. Or (b) Explain Marketing research process in detail with suitable examples. MARKETING MANAGEMENT 1. From a marketing perspective, what has Guinness done to ensure its longevity? 2. How would you characterize the Guinness brand? 3. What could Guinness do to attract younger drinkers? And to retain its older loyal customer base? Can both be done at the same time? 1. Why is the grey market so attractive to business? 2. Identify the influences on the purchasing behavior of the over-50s consumer. 3. Discuss the challenges involved in targeting the grey market. 1. Discuss the reasons for the success of the Nivea range of products across the world. Why did Beiersdoft decide to extend the brand to different product categories? In the light of Beiersdoft’s brand extension of Nivea, critically comment on the pros and cons of adopting an umbrella branding strategy. Compare the use of such a strategy with the use of an independent branding strategy.
Page 1 and 2: http://www.mbacasestudyanswers.com/
Page 3 and 4: 7. What are the different purposes
Page 5 and 6: interpretation of the residuals in
Page 7: 1. Discuss the role advertising pla
Page 11 and 12: IP Address MAC Address Port Number
Page 13 and 14: ARAVIND 09901366442 - 09902787224 I
Page 15 and 16: 1. What have been the key success f
Page 17 and 18: 2. For the following data, calculat
Page 19 and 20: 3. What are the levels of aggregati
Page 21 and 22: seem to be successful at this trans
Page 23 and 24: 6. How can UPS justify the cost of
Page 25 and 26: 9. Explain in your words the issues
Page 27 and 28: 1. In the NUMMI joint venture, what
Page 29 and 30: 2. What are the hurdles in the glob
Page 31 and 32: 3. Do you agree with the view that
Page 33 and 34: www.mbacasestudyanswers.com www.cas
Page 35 and 36: 4. Do you think hardware suppliers
Page 37 and 38: 2. At the beginning of a month, a l
Page 39 and 40: Retail Management 1. Is the Build-A
Page 41 and 42: . What is the net present value (NP
Page 43 and 44: SALES MANAGEMENT 1. What is your po
Page 45 and 46: 5. Define the criteria or measures
Page 47 and 48: 1. What is the motive for internati
Page 49 and 50: Supply Chain Management 1. Give a c
Page 51 and 52: 2. The project manager is also the
Page 53 and 54: 7. Describe how benchmarking can be

ARAVIND 09901366442 – 09902787224

Create successful ePaper yourself

Delete template?

Save as template?