ARAVIND 09901366442 – 09902787224

Retail Management
1. Is the Build-A-Bear concept a fad, or does it have staying power?
2. What can Build-A-Bear do to generate repeat visits to the store?
(1) What are the keys to making WeddingChannel.com a success from the perspective of the
companies investing in it?
(2) Why would a retailer want to invest in a virtual community like WeddingChannel.com?
(3) Can you think of other retailers that might benefit from developing a virtual
community?
1. Describe how accounting irregularities can play havoc with a firm’s reputation, supplier
relations, and manager morale.
2. Discuss other means of measuring and improving financial performance at Dollar
General.
3. What are the financial management pros and cons of Dollar General’s placing greater
emphasis on perishables?
4. Evaluate Dollar General’s inventory management initiatives.
1. Evaluate Sports Authority’s new design in light of the retailer’s objectives.
2. Discuss the pros and cons of Sports Authority’s use of specialty boutiques instead of its
previous warehouse format.
3. Develop a promotional campaign for Sports Authority to capitalize on “the authority”
image.
4. Do you think the WTSA network will prove to be a major contributor to Sports
Authority’s atmospherics or will it turn out to be a fad? Explain your answer.
ARAVIND
09901366442 – 09902787224
RETAIL MANAGEMENT
1. Develop a positioning chart for jewelry. Include Wal-Mart, Tiffany, and department stores with
jewelry departments, on the chart. Explain your choice of axes, as well as each store’s positioning.