ARAVIND 09901366442 – 09902787224

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2. According to you, what are the core values of the Nivea brand? What type of brand extension framework did Beiersdoft develop to ensure that these core values id not get diluted? Do you think the company was able to protect these core values? Why/why not? 3. What were the essential components of Beiersdoft’s global expansion strategy for Nivea? Under what circumstances would a ‘global-strategy-local execution’ approach be beneficial for a company? When and why should this approach be avoided? 1. How has Pret a Manger positioned its brand? 2. Explain how the different elements of the services marketing mix support and contribute to the positioning of Pret a Manger. 1. Discuss how supply chain management can contribute to the marketing success of these retailers. 2. Discuss the central components necessary for the fast fashion concept to work effectively. 3. Critically evaluate the concept of ‘market-driven supply’, discussing the merits and pitfalls of its implementation in fashion retailing. NETWORK MGMT 1. The Engineering Department to twelve persons in a small corporation is on a regular 10 Base-T Ethernet Lan hub with 16 ports. The busy group started complaining because of the slow network performance. The network was operating at 50% utilization, whereas 30% utilization is acceptable. If you are the corporation’s Information Technology Engineer and have to resolve the problem technically, a. Describe four choices for resolving the problem, maintaining the LAN as an Ethernet LAN. b. State the advantages and disadvantages of each approach. 2. Two virtual LANs, 145.50.50.1 belonging to NM lab, and 145.50.60.1 belonging to Networking lab, each have three workstations. The former has workstations 145.50.50.11-13, and the latter 145.50.60.21.-23. They are connected to a switched hub on ports 2 through 7. the NICs (network interface cards) associated with ports are made by Cabletron and their MAC addresses start with the vendor’s global prefix 00-00-1D (hexadecimal notation) and end with 11,12,13,21,22, and 23 (same as the fourth decimal position of IP addresses). a. Create a conceptual matrix table, as shown below, that would be generated by the hub that relates the IP address, MAC address, and port number.
IP Address MAC Address Port Number b. The workstation 23 is moved from networking lab to NM lab. The appropriate parameter changes in the hub and the workstation. 3. Design a client/server network with two servers operating at 100Base-T Fast Ethernet speed and the clients operating at regular 10Base-T Ethernet speed using a 10/100 Mbps NIC. The hub is located in a wiring closet, but the servers and clients are not. Assume that a satisfactory performance is achieved at 30% utilization of the LAN. 4. Customer network management is used to look at the QoS classes associated with VCIs across an ATM link interface. What three MIB group and objects are used to collect the information? Describe the relationships among them. 5. A new LEC is added to an ATM LAN containing other LECs, LES, LECS, a BUS, and a ATM switch. Starting from the initial conditions, six steps (or phases) are required to make the new LEC part of the ELAN network: (1) LEC connection, (2) configurations, (3) join, (4) initial registration, (5) BUS connection, and (6) operation. Describe these steps. 6. Switched virtual circuit transmission overhead could be high for sending small amounts of information. Calculate the minimum time required to transmit one ATM cell from Miami to San Francisco on a basic SONET network (OC-3) for the following cases. Assume that the distance is 4500 km and that the propagation speed is 300 meters per microsecond. a. datagram service b. switched virtual circuit service c. permanent virtual circuit service 7. A network manager discovers that a network component is performing poorly and issues on order to the technician to replace it. Which MIB group contains this information for the technician to find out the physical location of the component?
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