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Valuation for Financial Reporting : Fair Value Measurements and ...

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Case Study 1: Determining Goodwill <strong>and</strong> Other Intangible Assets 97Exhibit 3.13 Target Company <strong>Valuation</strong> of Customer Base as of December 31, 2006 ($000s)Cash Flows Actual Projections2006 2007 2008 2009 2010 2011 2012 2013(1) Net Sales-Existing Customers $60,000 $63,000 $66,150 $69,458 $72,931 $76,578 $80,407 $84,427Cost of Sales 24,000 25,200 25,799 27,089 28,443 29,865 31,359 32,927Gross Profit 36,000 37,800 40,352 42,369 44,488 46,713 49,048 51,500(2) Operating Expenses 12,000 14,490 14,553 15,281 16,045 16,847 17,690 18,574Depreciation (MACRS) 1,750 3,097 5,171 3,961 3,120 2,544 2,649 2,762Total Operating Expenses 13,750 17,587 19,724 19,242 19,165 19,391 20,338 21,336Taxable Income 22,250 20,213 20,628 23,127 25,323 27,321 28,710 30,164Income Taxes 40.0% 8,900 8,085 8,251 9,251 10,129 10,929 11,484 12,066Net Income $13,350 12,128 12,377 13,876 15,194 16,393 17,226 18,099Residual Cash Flow Attributableto Existing Customer Base(3) Less: Returns onDebt-free Net Working Capital 5.0% 671 556 632 703 773 840 904L<strong>and</strong> <strong>and</strong> Building 7.0% 1,535 1,527 1,520 1,515 1,511 1,507 1,505Machinery <strong>and</strong> Equipment, net 8.0% 1,428 1,164 872 668 527 410 290Software 17.0% 1,210 1,210 1,210 1,210 1,210 1,210 1,210Trade Name 16.0% 2,026 2,026 2,026 2,026 2,026 2,026 2,026Noncompete Agreement 16.0% 435 435 435 0 0 0 0Assembled Work<strong>for</strong>ce 16.0% 286 286 286 286 286 286 286Technology 18.0% 2,981 2,981 2,981 2,981 2,981 2,981 2,981IPR&D 20.0% 906 906 906 906 906 906 906Sum of Returns 11,479 11,092 10,869 10,295 10,220 10,167 10,108After-tax Residual Cash Flows $649 $1,285 $3,008 $4,899 $6,173 $7,059 $7,990(4) Survivorship of Customer92.9% 78.6% 64.3% 50.0% 35.7% 21.4% 7.1%Base, RoundedSurviving Excess Cash Flows $603 $1,010 $1,934 $2,450 $2,204 $1,511 $567(5) 17.0% Present <strong>Value</strong> Factor <strong>for</strong>0.9245 0.7902 0.6754 0.5772 0.4934 0.4217 0.3604Residual Cash FlowPresent <strong>Value</strong> of Surviving$557 $798 $1,306 $1,414 $1,087 $637 $204Residual Cash FlowsSum of Present <strong>Value</strong>s, 2007–2013 $6,004Amortization BenefitDiscount Rate 17.0%Tax Rate 40.0%Tax Amortization Period (Years) 15Amortization Benefit 1,089<strong>Fair</strong> <strong>Value</strong> of Customer Base, Rounded $7,090Footnotes:(1) Assumes existing sales to existing customers will increase at a rate of 5% (to account <strong>for</strong> inflation <strong>and</strong> some real growth), be<strong>for</strong>econsidering attrition.(2) Excludes expenses of 7% <strong>for</strong> the solicitation of potential new customers to reflect that existing customers should not be burdened bythe expense of developing new customers.(3) See Calculation of Contributory Asset Charges (Exhibit 3.10)(4) Assumes 7-year life, straight line (survivorship analysis per management)(5) Based on mid-period assumptionNote: Some amounts may not foot due to rounding.# Copyright 2007 by FVG Holdings, LC <strong>and</strong> <strong>Financial</strong> <strong>Valuation</strong> Solutions, LLC. All rights reserved. Used with permission.

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