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Valuation for Financial Reporting : Fair Value Measurements and ...

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Implementation Aids 189CompletedN/AHistory of the Asset (Continued)q q 13. Provide isolated financial results directly related to the asset, such as:a. Historical cost to create the assetb. Annual cost to maintain the assetc. Specific cash flow related to the assetq q 14. Provide a description of the history of the asset, including year(s) created.q q 15. Provide all contracts or agreements.q q 16. Provide all strategic, marketing <strong>and</strong> business plans related to the asset.Industry <strong>and</strong> Marketq q 17. Provide all market or industry surveys or studies related to the asset.q q 18. Describe the competitive environment related to the asset.q q 19. Describe the general economic environment related to the asset.<strong>Financial</strong> In<strong>for</strong>mationq q 20. Describe the specific industry environment related to the asset.q q 21. Provide all previous valuation reports related to the asset.q q 22. Provide all financial projections including unit sales.q q 23. Provide all budgets/<strong>for</strong>ecasts.q q 24. Determine associated cost of capital related directly to the asset.Life Cycleq q 25. At what stage in its life cycle is the asset?q q 26. Please describe the product life cycle.<strong>Valuation</strong> Approachesq q 27. Determine valuation approach:a. Cost Approach - The cost approach is based on the principle ofsubstitution. A prudent investor would not pay more <strong>for</strong> an intangible assetthan it would cost to replace that intangible asset with a ready-madecomparable substitute. Some intangible assets likely to be valued using the(continued)

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