Annual Report 2012 - Investor Relations

Markets of the Cham Paper Group13Our consumer goods range includes paper for flexible packagingand label printing. The base papers serve to protectthe contents of the package as well as illustrating the productand providing information.Consumers today demand easily understandable, functionaland environment-friendly packaging. One survey* hasshown that 87 % of European consumers prefer paperpackaging. For 93 % of respondents, paper is the most environment-friendlyform of packaging. No fewer than 87 %like paper packaging because it is simple and safe to handle.As a quality supplier in the consumer goods sector, we offerbrand name manufacturers innovative paper solutions notedfor their efficiency and safety at all stages of the productionprocess. The outstanding properties of our papers ensurebrilliant printing results and highly effective presentation ofbrand name goods.* IPSOS consumer survey 2006, in the UK, France, Germany, Poland,Sweden, Belgium and Spain.Our industrial release solutions consist of the base papersfound in release liners for films, tapes and self-adhesivelabels. These are complemented by papers for process linersin industrial production as well as facestock papers for theself-adhesive industry.The products are used in technical applications, in the automobileand construction industries, and for labels. The backingpapers were developed exclusively for these specificapplications and provide the basis for outstanding releaseproperties.Paper is an important raw material in the self-adhesive industry.Around 70 % of all release liners and 65 % of all thelabels used worldwide are made of paper.Our team of professionals liaise closely with our customersto develop tailor-made solutions. These guarantee efficiency,reliability and consistent quality at all stages of productionand finishing.The Cham Paper Group commands a leading position in theworld digital imaging market. We supply inkjet papers forlarge format digital imaging and industrial inkjet printing. Ourrange also includes sublimation papers for digital textileprinting.The large format inkjet papers are suitable for indoor andoutdoor applications, while coatings for specific purposesguarantee colours of maximum brilliance. Our sublimationpapers have excellent runnability and transfer qualities.Compared with offset printing, digital imaging is becomingincreasingly important. Around 10 to 15 % of the world’sprinting is accounted for by digital imaging and the trend isupward. The advantage of this printing process is its abilityto personalise communications and to produce advertisingtools in small runs at very short notice.We test our products in the company’s own applicationscentre under authentic conditions and offer training coursesfor our customers.