16Consumer GoodsGloria Wegmüller,Gianni Greco and abottle of olive oilAfter reading an article in the newspaper, Gloria Wegmüller isworried; labels on olive oil bottles contain a questionable chemical.But this need not be the case, as she learns after a visit to anItalian speciality shop.Gloria Wegmüller carefully folds the daily newspaper andputs it on the coffee table. “Another chemical that we believewe need, but is hazardous to health,” she reflects.She has just read that Perfluorooctanoic acid (PFOA), atoxic substance used in many industrial and consumergoods, can be harmful to humans. The chemical is mainlyused for its water and grease-resistant properties in themanufacture of food packaging, cookware and upholstery.Gloria goes on to wonder, “A takeaway pizza boxthat can withstand the greasy pizza, butter packagingand oil bottle labels – are they all packed with PFOA?” Isthere an alternative? Concerned by this, she decides toget to the bottom of the issue.A visit to Gianni GrecoThe following Saturday, Gloria and her husband, Florian,go to Greco’s – an Italian speciality shop – known acrossthe region for its excellent wines and cheese, freshhomemade pasta, and a wide selection of high-qualityolive oils. All of these products are sourced by GianniGreco, the owner, from handpicked suppliers whom hemostly knows personally. “Ciao Gloria. Ciao Florian,”Gianni calls out cheerfully as the couple enter the spaciousdelicatessen. “What will it be today?” “Hi Gianni,”Florian Wegmüller replies. “The Ravioli of the Weeklooks delicious. We’ll have a kilo please. And 300 gramsof Parma ham and a small pack of homemade Amaretti.”Gianni Greco gives the couple a nod, goes to the counterand scoops a generous amount of lemon and basil ravioliinto a paper bag.LabelsMeanwhile, with a scowl on her face, Gloria Wegmüller isexamining the copious bottles of olive oil, neatly stockedin rows on a fine wooden shelf. She runs her fingerover a particularly elegant label that reads ’Extra Virgin’in bold, shiny gold capital letters, next to an embossedgreen olive branch. She suddenly turns around to faceGianni Greco. “Hey, Gianni, did you know that these labelscontain a dangerous chemical?” Gianni Greco looksat her with horror. “A dangerous chemical?” he repeatsquestioningly. “Exactly. It’s called Perfluorooctanoic acid,a substance that is clearly needed so that the greasy oildoesn’t damage the label. Could you maybe ask one ofyour suppliers whether there really is no alternative?”Gianni Greco hands Florian Wegmüller the paper bagwith his purchases and accompanies his regulars to thedoor. The usually cheerful man now looks rather serious.“I’ll do that right away,” he says. “As soon as I find outmore, you’ll hear from me.”
Consumer Goods17The good news and the bad newsAs Gloria Wegmüller is leaving the office where sheworks as a solicitor on Tuesday evening, her mobilerings. “Wegmüller.” “Buona sera, Gloria. It’s GianniGreco. I still owe you an answer.” “Hi Gianni,” Gloria replies.“Have you found out any more?” Gianni proudlyresponds, “Ma certo. I rang my most important supplierin Tuscany and I’ve got three bits of news for you, onebad and two good. Which would you like first?”“The bad news first, of course,” replies Gloria. “Youwere right,” Gianni says, “PFOA is used very often inmanufacturing packaging and labels that must be waterand grease-resistant. But now here’s the good news,”Gianni rejoices. “My supplier was aware of the problemquite early on. He uses an innovative paper from theCham Paper Group that doesn’t contain the chemical, butstill retains the desired properties. The so-called CarcoatRepella paper will soon come into use more and more.And that brings us on to the second piece of good news:from the end of 2014, the use of PFOA will be banned inmany countries!” “That really is good news,” says a delightedGloria and warmly thanks Gianni Greco. After theconversation over the phone, she puts her mobile awayand makes her way jauntily towards the train station.Carcoat Repella O4Thanks to its streamlined structures, its proximityto the market and an innovative research anddevelopment department, the Cham Paper Grouphas managed to replace the chemical Perfluorooctanoicacid (PFOA) more rapidly than other suppliers,with its Carcoat Repella O4 speciality paper.Carcoat Repella O4 is mainly used for labels onre-usable bottles for drinks and oils. And crucially,the paper can be printed on, metallised, coated,stamped and embossed.“Our supplier uses an innovative paper from the Cham PaperGroup that doesn’t contain the harmful chemical.”