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section 1 - The American College Online Learning Center

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(1) Rate at which banks lend to their premier customers(2) Not always available for consumersb. Federal funds rate(1) Rate at which banks lend to each other(2) Member banks of Federal Reservec. Discount rate(1) Rate at which Federal Reserve lends to member banks(2) Occasionally lends to companies or institutions5. Holding casha. Convenience or yield(1) Access to funds(2) Yield on funds(3) Customer serviceb. Community banks and credit unions(1) Easy to access and face-to-face communication(2) May have limited range of services(3) Potential fees on lower-balance accounts(4) Competitive yields(5) Limited access to “free” ATM machines(6) Limited access to customer service after hoursc. National banks and credit unions(1) Full range of services(2) Automated help and support centers(3) Less ability to resolve customer concerns(4) Competitive yields(5) Tie accounts directly to premium/debt servicesd. <strong>Online</strong> banking institutions(1) Higher yields(2) Limited services(3) Automated help and support centerse. Brokerage houses and insurance accounts(1) Higher yields(2) Limited access or check writing costs(3) Integrated with retirement investments(4) Full range of services(5) Limited ability for face to face customer service6. Protecting casha. Federal Deposit Insurance Commission (FDIC)7.2

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