Urban Design Guidelines - Employment Areas - Town of Ajax

4.5 SignageThe design of signage in employment areas isencouraged to promote an attractive visualenvironment and an active business image for Ajax.Given the importance of signage and corporateidentity, clear and unobstructed views are essential.This building has signage with individual lettersand clearly visible street addressing• Integrate signage with the design of the buildingor site. Encourage signs that are compatible insize, style, colour, shape, materials, location andmounting with the built form.• Signage comprised of individual letters, front litor back lit, or halo effect neon is preferred. Cutout letters with cold cathode back light and otherinnovative signage will be considered.• Signage in high exposure areas such asgateways or intersections shall enhance thespecial identity and character of these areas, aswell as the image of Ajax.• Provide wayfinding identification that directstrucking, employees, visitors, cyclists, andpedestrians, as appropriate, to theirdestinations.• Provide large-scale street addressing easilyvisible to traffic. All addressing shall havealphabetic or numeric characters that are aminimum of 20cm (8”) tall. For every 15m ofdistance above 30m between the curb of theroad and the address location, characters shallbe an additional 10cm (4”) tall. Street namesare encouraged in the addressing.• All signage will be reviewed and regulated inaccordance with the Town’s sign by-law.These signs are well integrated with the building50