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Following Odysseus Not the end of the world Amarna city of light ...

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Technology1Googling art all over <strong>the</strong> <strong>world</strong>Those that have always wanted toexplore <strong>the</strong> art galleries <strong>of</strong> Italy,or discover <strong>the</strong> rock drawings <strong>of</strong>Western Australia but have nei<strong>the</strong>r<strong>the</strong> time nor funds, can now do sowithout leaving home. The GoogleArt Project, a collaboration between<strong>the</strong> Google Cultural Institute and151 museums and research centresall over <strong>the</strong> <strong>world</strong>, allows users toview over 32,000 works <strong>of</strong> art allon one website. Bringing toge<strong>the</strong>rsome <strong>of</strong> <strong>the</strong> best examples <strong>of</strong> sculpture,painting, drawing, historic andreligious artefacts, photographs,and important manuscripts, <strong>the</strong>Google Art Project was created to1. Taking a virtualtour <strong>of</strong> <strong>the</strong> galleries<strong>of</strong> <strong>the</strong> Musée d’Orsayin Paris.2. Recording areligious scene froma painting for <strong>the</strong>Google Art Project at<strong>the</strong> Museu Nacionald’Art de Catalunya.Photographs: GoogleArt Project.2promote <strong>the</strong> use and preservation <strong>of</strong>culture online.When it was launched on 1February, 2011, <strong>the</strong> Google ArtPorject collaborated with 17museums but, this year, it rapidlyexpanded its collection, improved<strong>the</strong> quality <strong>of</strong> <strong>the</strong> images, and addednew tools and interactive elements.Amit Sood, Head <strong>of</strong> <strong>the</strong> GoogleArt Project, stated: ‘The Art Projectis going global, thanks to our newpartners from around <strong>the</strong> entire<strong>world</strong>. It’s no longer just about<strong>the</strong> Indian student wanting to visitMetropolitan Museum <strong>of</strong> Art inNew York. It is now also about <strong>the</strong>American student wanting to visit<strong>the</strong> National Gallery <strong>of</strong> ModernArt in Delhi.’ Using Google’s StreetView technology, users can alsotake virtual tours <strong>of</strong> museums andiconic centres, such as <strong>the</strong> Palace <strong>of</strong>Versailles or <strong>the</strong> Musée d’Orsay.All <strong>of</strong> <strong>the</strong> artwork on <strong>the</strong> Projectcan be viewed at high resolution,and particularly famous works <strong>of</strong>art can be viewed using Gigapixeltechnology, which allows usersto view canvases in brushstrokeand patina detail. Google ArtProject’s database also allows visitorsto search through all <strong>the</strong> collectionsonline to view works bya certain artist or from a particularperiod. By employing <strong>the</strong> toolsExplore and Discover, users canexplore <strong>the</strong> website’s archive by title<strong>of</strong> artwork, genre, museum, country,<strong>city</strong>, or collection.Google has also incorporatedinteractive elements within <strong>the</strong>Project, by allowing users to choose<strong>the</strong>ir favourite work <strong>of</strong> art and detailsto create <strong>the</strong>ir own ‘User Galleries’across <strong>the</strong> site. Within <strong>the</strong>ir personalgalleries, you can add commentsbeside each work, and sharegalleries online with social mediaoutlets Google Plus and Hangout.The personal gallery also allowsusers to upload Youtube videos pertainingto <strong>the</strong> artwork featured in<strong>the</strong>ir personally chosen collection.There is a separate educational sectionon <strong>the</strong> website, featuring videosand content to help users understandcertain <strong>the</strong>mes in art.The Google Art Project is currentlyplanning to expand intomore countries and collections toincrease its online database. Thereare also plans underway to includean experimental section, high<strong>light</strong>inghow artists are using new technologiesto display <strong>the</strong>ir art.For now though, users canimmerse <strong>the</strong>mselves in art from allover <strong>the</strong> <strong>world</strong>, ranging from <strong>the</strong>street graffiti <strong>of</strong> Brazil to <strong>the</strong> caveart <strong>of</strong> South Africa. nKirsten Amor52 Minerva November/December 2012

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