2013 DCBA Strategic Plan - Destination Cape Breton Association

Recommendations

Info

• Cape Breton Miner`s Museum• Louisbourg Economic Society• Old Sydney SocietyVictoria County:• Alexander Graham Bell National Historic SiteRichmond County:• Cape Breton Sailing Charters• Municipality of the County of Richmond• The Guiding Lights of Isle Madame3. Increase the number of partners who participate in training and educational opportunitiesby 50% (Edge of the Wedge, GMIST, best practices missions and market readinessprograms), and ensure that all opportunities are promoted through www.dcba-info.com.o Increase of 92% over 2011(from 12 participants in 2011 to 23 participants in 2012).GMIST participantsColin MacDonald, Gaelic CollegePauline MacLean, Highland VillageSharon Paul, EskasoniJamie Doyle, MembertouRobert Slade, WagmatcookJennifer LeBlanc, Old Sydney SocietyKelsey Peters, DCBAIda LeLièvre, Les Trois PignonsMariève Thérriault, Cape Breton Highlands National ParkDiane Poirier, Co-Operative Artisanale de CheticampSara Nettleton, Rock Loaf FarmRobin Mombourquette, Richmond CountyMargaret Hurdman, Guiding Lights of Isle MadameGreg Silver, Cape Breton Sailing ChartersBest Practices participantsExperiential Cuisineo Scott Morrison, Flavoro Earlene Busch, Chanterelle Country InnMeetings and Conventionso Mary Tulle, DCBA,o Paul Carrigan, Sydney Port Corporationo Paul MacDonald, Centre 200o Cathy MacKenzie, ECBCo Richard Paul, Membertou Trade and Convention CentreAdventure Tourism9
ooKelsey Peters, DCBATera Lee – Framework Cycle & Fitness4. Increase the number of purchasable market-ready experiences on novascotia.com,cbisland.com and in print collateral by 30. By delivering workshops and providing tourismadvice to private sector partners, we will aggressively work with partners to createpurchasable experiences in support of our core experiences / travel motivators.o Increased online listings (both experiences and packages) by 90 from 2011 to 2012Online Packages and ExperiencesRising Tide ExpeditionsFortress of Louisbourg AssociationEskasoni Cultural JourneysFéis an EileinCape Breton Miner’s MuseumCape Breton Centre for Craft & DesignCape Breton Fossil MuseumThe Lakes Golf ClubPoint of View SuitesOld Sydney SocietyFortress of Louisbourg National Historic SiteGlenora Inn & DistilleryFireHouse IronworksAnn Schroeder StudioNormaway InnCabot LinksLePortage Golf ClubIsland Sunset ResortCape Breton Highlands National ParkHike the HighlandsVelo Cape BretonRight Some GoodGreat EARTH ExpeditionsDundee Golf Club & ResortCape Breton Sailing ChartersBras d’Or Lakes InnNorth River Kayak ToursHighland VillageGaelic CollegeAlexander Graham Bell MuseumBaddeck Gathering CeilidhsDonelda’s Puffin Boat ToursSilver Dart LodgeMunicipalityCBRMCBRMCBRMCBRMCBRMCBRMCBRMCBRMCBRMCBRMCBRMInverness CountyInverness CountyInverness CountyInverness CountyInverness CountyInverness CountyInverness CountyInverness County/Victoria CountyInverness County/Victoria CountyIslandwideIslandwideIslandwideRichmond CountyRichmond CountyRichmond CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria County10
Page 3 and 4: Destination Cape Breton Association
Page 7 and 8: BackgroundIn January 2010, Destinat
Page 9: o Total of 7 experiential tourism a
Page 13 and 14: Donelda’s Puffin Boat ToursFigure
Page 15 and 16: 1.3. Go Forward - Ensuring After-Ca
Page 17 and 18: 5 of 11 operators (45%) would benef
Page 19 and 20: At the end of the process, the STEP
Page 21 and 22: 2.0 2013 Marketing Agenda2013 marks
Page 23 and 24: See Places of 2013” by National G
Page 25 and 26: leveraging their Market Portfolio A
Page 27 and 28: The marketing investment in Halifax
Page 29 and 30: DCBA worked with Ambassatours / Gra
Page 31 and 32: Visual improvements to the quality
Page 33 and 34: island - in June from The Fortress
Page 35 and 36: FACEBOOK - WWW.FACEBOOK.COM/TOURISM
Page 37 and 38: • Community is 1,774 twitter user
Page 39 and 40: esults of Pinterest as a viable con
Page 41 and 42: 2013 Marketing PartnershipsIn early
Page 43 and 44: 3.0 Visitor ServicesCape Breton’s
Page 45 and 46: 3.1.1 Goals for 20121. Consultant t
Page 47 and 48: Increase the number of visitors to
Page 49 and 50: APPENDIX AProduct Development Commi
Page 51 and 52: 4. Rework your marketing budgets -
Page 53 and 54: 17. Fix the kiosks you put up four
Page 55 and 56: 10. Make it obvious when your busin
Page 57 and 58: APPENDIX DLouisbourg 300 Marketing
Page 59 and 60: I. OVERVIEWThe 300 th anniversary o
Page 61 and 62:
III. TARGET AUDIENCEThe target audi
Page 63 and 64:
situation. Authentic Experiencers w
Page 65 and 66:
Television advertising will include
Page 67 and 68:
Out of HomeTo complement the other
Page 69 and 70:
A contest provides a way to not onl
Page 71 and 72:
The microsite should also have a
Page 73 and 74:
Apr-SepRadio20,000 Negotiate media
Page 75 and 76:
Promotion of Experiences and Packag
Page 77 and 78:
APPENDIX ECommunications and Sales
Page 79 and 80:
Business Community Member Engagemen
Page 81 and 82:
Product DevelopmentTo heighten the
Page 83 and 84:
NewslettersCreate and distribute re
Page 85 and 86:
APPENDIX GMarketing Committee Chang
show all

2013 DCBA Strategic Plan - Destination Cape Breton Association

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?