2013 DCBA Strategic Plan - Destination Cape Breton Association

APPENDIX CCanadian Signature Experiences CollectionCanadian Signature Experiences Collection 2013 Application CriteriaThe Canadian Tourism Commission is looking for a range of visitor experiences, offered by Canadiancompanies that will entice international travellers to choose Canada! The experience must exemplifyCanada’s tourism brand and engage travellers with the culture, people, or geography in ways that areauthentic and memorable are ideal. Your company must have a website with a clear call to action forsales; and demonstrate your company’s international marketing capability in at least one of the CTC’smarkets. You must be able to demonstrate how you will invest in attracting more international visitorsover the next two years. Additionally, and of great importance the company must be the owner,provider, deliverer of the experience and the point of sales for customers. Finally, your company mustbe legally registered to operate in Canada; carry a minimum of $2 million liability insurance and allrequired operating permits. You must:Have been in operation a minimum of three years delivering experiencesWant to increase international sales in one or more of the CTC markets;Be actively marketing internationally; andBe willing to complete an annual Members’ renewal (if accepted).While all eligible businesses are encouraged to apply, to ensure the CSE collection meets the marketdemands, priority in 2013 will be given to: urban, culinary and cultural experiences and businesses thatsell through travel-trade channels.55