2013 DCBA Strategic Plan - Destination Cape Breton Association

Recommendations

Info

Bell Bay Golf ClubHighlands LinksAmeobaSilver Dart LodgeCabot Trail MotelKeltic LodgeCastle MoffettChanterelleBaddeck Forks Golf ClubCape Breton ResortsPackages and Experiences BookletPoint of View SuitesCape Breton Centre for Craft & DesignFortress of Louisbourg National Historic SiteCape Breton Miner’s MuseumFéis an EileinThe Lakes Golf ClubEskasoni Cultural JourneysGlenora Inn & DistilleryFireHouse IronworksIsland Sunset Resort & SpaCabot LinksLePortage Golf ClubNormaway InnCape Breton Highlands National ParkCeltic ColoursVelo Cape BretonRight Some GoodBras d’Or Lakes InnCape Breton Sailing ChartersDundee Golf Club & ResortBaddeck Gathering CeilidhsAlexander Graham Bell MuseumHighland Village MuseumGaelic CollegeNorth River Kayak ToursKeltic Lodge Resort & SpaCape Breton ResortsCabot Trail MotelChanterelle InnCastle MoffettBell Bay Golf ClubHighlands LinksSilver Dart LodgeVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyMunicipalityCBRMCBRMCBRMCBRMCBRMCBRMCBRM/Victoria CountyInverness CountyInverness CountyInverness CountyInverness CountyInverness CountyInverness CountyInverness County/Victoria CountyIslandwideIslandwideIslandwideRichmond CountyRichmond CountyRichmond CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria CountyVictoria County11
Donelda’s Puffin Boat ToursFigure 1 – Online Package and Experience ParticipantsVictoria County5. Support 20 operators to participate in Tourism Technology, a website enhancementprogram delivered in partnership between the Tourism Atlantic branch of ACOA and theAtlantic Provincial tourism industry association.Richmond County:• Village on the Canal Association• A B&B by the RiverPort Hawkesbury:• Maritime Inns & ResortsMunicipality of the County of Inverness:• Clove Hitch Bar & Bistro• Doug Fraser Art• Glenora Inn & DistilleryCape Breton Regional Municipality:• Martin Arms Hotel• Feis An Eilein• Old Sydney Society• Sydney Mines Heritage Society and the Cape Breton Fossil Centre• Membertou Heritage Park• Cape Breton Miners MuseumMunicipality of the County of Victoria:• Baddeck Marine• Gaelic College of Arts & Crafts• Colouratura Art Gallery• English Country Garden B&B• Lantern Hill & Hollow• Cabot Shores Wilderness Resort• Cabot Trail Motel• Castle Rock County Inn6. Opportunity Assessment of the Tourism Product in designated areas by Roger BrooksoCeilidh Trail Assessment & Cabot Trail Re-assessment completed7. Deliver the Strategic Tourism Expansion Program (STEP) for two communities. STEP isdesigned to close the gap in tourism communities by assisting communities in becoming12
Page 3 and 4: Destination Cape Breton Association
Page 7 and 8: BackgroundIn January 2010, Destinat
Page 9 and 10: o Total of 7 experiential tourism a
Page 11: ooKelsey Peters, DCBATera Lee - Fra
Page 15 and 16: 1.3. Go Forward - Ensuring After-Ca
Page 17 and 18: 5 of 11 operators (45%) would benef
Page 19 and 20: At the end of the process, the STEP
Page 21 and 22: 2.0 2013 Marketing Agenda2013 marks
Page 23 and 24: See Places of 2013” by National G
Page 25 and 26: leveraging their Market Portfolio A
Page 27 and 28: The marketing investment in Halifax
Page 29 and 30: DCBA worked with Ambassatours / Gra
Page 31 and 32: Visual improvements to the quality
Page 33 and 34: island - in June from The Fortress
Page 35 and 36: FACEBOOK - WWW.FACEBOOK.COM/TOURISM
Page 37 and 38: • Community is 1,774 twitter user
Page 39 and 40: esults of Pinterest as a viable con
Page 41 and 42: 2013 Marketing PartnershipsIn early
Page 43 and 44: 3.0 Visitor ServicesCape Breton’s
Page 45 and 46: 3.1.1 Goals for 20121. Consultant t
Page 47 and 48: Increase the number of visitors to
Page 49 and 50: APPENDIX AProduct Development Commi
Page 51 and 52: 4. Rework your marketing budgets -
Page 53 and 54: 17. Fix the kiosks you put up four
Page 55 and 56: 10. Make it obvious when your busin
Page 57 and 58: APPENDIX DLouisbourg 300 Marketing
Page 59 and 60: I. OVERVIEWThe 300 th anniversary o
Page 61 and 62: III. TARGET AUDIENCEThe target audi
Page 63 and 64:
situation. Authentic Experiencers w
Page 65 and 66:
Television advertising will include
Page 67 and 68:
Out of HomeTo complement the other
Page 69 and 70:
A contest provides a way to not onl
Page 71 and 72:
The microsite should also have a
Page 73 and 74:
Apr-SepRadio20,000 Negotiate media
Page 75 and 76:
Promotion of Experiences and Packag
Page 77 and 78:
APPENDIX ECommunications and Sales
Page 79 and 80:
Business Community Member Engagemen
Page 81 and 82:
Product DevelopmentTo heighten the
Page 83 and 84:
NewslettersCreate and distribute re
Page 85 and 86:
APPENDIX GMarketing Committee Chang
show all

2013 DCBA Strategic Plan - Destination Cape Breton Association

Create successful ePaper yourself

Delete template?

Save as template?