2013 DCBA Strategic Plan - Destination Cape Breton Association

APPENDIX ECommunications and Sales StrategyCommunication & Sales Strategy for 2013BackgroundDCBA created the Sales and Industry Relations (SIR) position to engage operators on a new integratedlevel, become a liaison between industry and the organization responsible for tourism, to increaseawareness of and participation in partnership opportunities, and to increase both partnership andtourism revenues.The Sales and Industry Relations Representative will be focused on creating a community relationshipbetween the organization, operators, industry partners and the VIC’s. SIR will also provide support,guidance, training and resources to attract new travelers, expertly service those travelers, while gettingthem to stay longer and spend more.Strategic ObjectivesIndustryTo Increase awareness of DCBA activities and opportunitiesTo increase touch points and encourage two way communication via online, social media,information sessions and one on oneBusiness Community Member EngagementTo access the business associations/community groups/ membership bodies to help promote/create atourism mindset with in their communities. Chambers, Development Ass, Kiwanis clubs, Rotary clubs,JCI ectVIC’s76