2013 DCBA Strategic Plan - Destination Cape Breton Association
2013 DCBA Strategic Plan - Destination Cape Breton Association
2013 DCBA Strategic Plan - Destination Cape Breton Association
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• Community is 1,774 twitter users• 1,637 users following <strong>Cape</strong> <strong>Breton</strong> Island• Famous Followerso Lonely <strong>Plan</strong>et,o Canada Keep Exploringo Chevrolet Canadao Natalie MacMastero 67 influential Followers - Users who have many more followers than they are following• 70 Newbie Followers - Followers who have only signed up in the last 3 months• 523 Friends - users who <strong>Cape</strong> <strong>Breton</strong> Island is followingLocation of Followers - Although not exact, an online tool that analyzes twitter followers and provides,“best guess” information on key demographic information that is not usually available. The followingmap shows the approximate geographic location of the <strong>Cape</strong> <strong>Breton</strong> Island twitter account followers.Figure 80 – Geographic Locations for Twitter Followers<strong>Cape</strong> <strong>Breton</strong> Island has a valuable resource with their twitter account. The account has a goodcommunity base and a reputation for relevant content.Twitter Goals for <strong>2013</strong>With some strong influencers as part of our twitter community, <strong>Cape</strong> <strong>Breton</strong> Island will work to usetwitter more proactively now to drive more website traffic and information on <strong>Cape</strong> <strong>Breton</strong> experiences.• Continue to use twitter for curating relevant content, and connecting with key influencers in36
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