2013 DCBA Strategic Plan - Destination Cape Breton Association
2013 DCBA Strategic Plan - Destination Cape Breton Association
2013 DCBA Strategic Plan - Destination Cape Breton Association
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Business Community Member EngagementJune open air forum/mixers/BBQ’s @VIC’s in the five regions to engage the membership bodies ofcommunity business/community organization – to engage them as to how they can help to support,encourage, interact and benefit from promoting tourism activities in CB. (Chambers, Development Ass,Kiwanis clubs, Rotary clubs, JCI)VIC’sUse a similar “Toolbox” resource tool for the VIC’s to give them ease of access to experiences, packages,specials, and operators, giving them tools and opportunities that they can share/sell easily and quickly.The following items would be included in the VIC “Toolbox”Point form mission/focus of <strong>DCBA</strong> for the new season<strong>DCBA</strong> contact numbers and info<strong>DCBA</strong> – website info Dcba-info.com Cbisland.com<strong>DCBA</strong> – social media info as well as dedicated social media group just for their interactionhttps://www.facebook.com/TourismCB?fref=tshttps://www.facebook.com/pages/Our-<strong>Cape</strong>-<strong>Breton</strong>/449318975092463?fref=ts “<strong>Cape</strong> <strong>Breton</strong>Tourism Toolbox” Monthly newsletter - (1 newsletter to engage operators and VIC staff)Technology will allow staff to interact and sell to visitors by being connected to packages/operators.Technology could also allow interconnectivity between travelers on the mobile site and the VIC’s bybeing able to:Locate the closest VIC through mobile siteOne touch calling to the VIC I want to get to (can I pre-arrange to have information waiting forme?)SalesBy including the access for partnership opportunities in the “<strong>Cape</strong> <strong>Breton</strong> Tourism Toolbox” operatorswill be able to review all of the opportunities provided to them. This will enable buying fast and smarterwhich is important for smaller operators and they can pick and choose which fits them. It will alsoenable them to plan their budgets for these opportunities in for the next calendar year.Collaborating closely with the VIC staff and monitoring visitation results as closely as possible, the SIRrepresentative will continually monitor results from the VIC consultative sales approach outlined in thestrategy document.78
Change language