2013 DCBA Strategic Plan - Destination Cape Breton Association

ooProvincial and Regional Travel Guides and Maps (Doers and Dreamers, Festivals andEvents, Cape Breton Travel Guide,) internal calendar of events printout very useful to thevisitor, brochures based on key travel motivators (Motorcycle Guide, outdoor activities,local walking maps, artisan map, hiking trails, Taste of NS Guide); staff frequently printmaps from Google maps to satisfy demand/requests for local street maps, locations ofmajor attractions, Fortress of Louisbourg, Alexander Graham Bell Museum, Miner’sMuseum, Cape Breton Highland’s National Park, etc. and ferry schedules.In respect to 'Other Destinations,' visitors look for information specifically on Halifax,South Shore, Fundy Shore, NFLD, NB, & PEVIC’s also reported a decrease in traditional rack cards usage9. Marketing and Visitor Services developed online fulfillment package to meet enquiries year round10. Conducted one Industry Professional Development session to reinforce a tourism culture in CapeBretonInverness Service Industry Initiative11. Exit surveys conductedProcess just completed end of seasonQR codes and survey information provided to visitors by VIC staffSurvey platform is now complete and will be available for the full 2013 seasonContinued partnerships with Cruise Ship Information Kiosk with Golden K(Total Cruise ship passengers landed in 2012 - 86,662)QualityAt the end of the 2009 season, the Department concluded the Award of Quality Program. DestinationCape Breton Association supports measuring the professionalism and effectiveness of our VisitorCentres and will continue this program in 2013. DCBA has a contract with a recognized and reputableorganization to ensure professional standards are being met by means of an annual inspection in theform of a mystery shop. The NSTA financially supported the inspections being done.3.2 Go Forward and 2013 GoalsTourism marketing initiatives are designed to lure visitors to a particular place, but visitor servicinginforms and motivates and also helps to disperse visitors to other areas to see and do more and, as aresult, spend more.To be effective, visitor centres need to be strategically located, operate as a partner network and be theresponsibility of the host area. .Goals for Visitor Services in 2013:45