2013 DCBA Strategic Plan - Destination Cape Breton Association

APPENDIX GMarketing Committee ChangesMarketing Advisory CommitteeThe marketing advisory committee will undergo changes to the membership profile in 2013 to alignmore closely with the skills based committee guidelines adhered to by the Canadian TourismCommission. The new structure is outlined below, with goal of committee members being defined bymid-May, 2013:Mandate of Committee:The Marketing Advisory Committee of Destination Cape Breton is an advisory committee established tofeed into the Industry Advisory Committee on the Island Wide Marketing of Cape Breton.Membership Profile:The committee will be comprised of the Director of Marketing and 10 Industry Advisors possessingexperience and competencies representing the following categories: Creative and branding, websiteknowledge, accommodations sector, social media, niche markets, culinary, culture, arts, financepartnership (ECBC) and Parks partnership.In addition to relevant knowledge, skills and specific competencies, members must be strategic thinkers,have good analytical acumen and possess appropriate personal attributes. These include integrity andhigh ethical standards, sound judgment, an ability and willingness to collaborate as a high level ofcommitment to the organization and its success. Each member should have something important tocontribute and should be able to function well in a group of equals.Duties:Reporting to the Industry Advisory Committee, the Marketing Advisory Committee will act as advisors inthe destination marketing of Cape Breton Island. Without restricting the generality of the foregoing, thecommittee will deal with the following:Review and provide feedback on the annual Island wide marketing strategy and plan.