2013 DCBA Strategic Plan - Destination Cape Breton Association

10. Make it obvious when your businesses - and attractions - are open: days and operating hours.11. Rule to remember: 70% of first time sales come from curb appeal at Restaurants, retail shops,lodging facilities, golf courses...12. Add a sign at the boardwalk letting us know how long it is or where it goes.13. The easier you make it, the more likely you’ll close the sale. How far is it? Add distances toyour signs.14. Develop a series of QR code posts.15. Create a better sign and gateway - this is perhaps one of the provinces best beach locations!16. Develop signage for the “back” of the Visitor Info Centre.17. Trim the shrubbery so we can see the arrow. Better yet: move the sign just prior to the drive.18. Add a trail directory sign at the trail head. How long is it each direction? Does it connect tothe resort?19. Develop an Inverness “Downtown Development Plan.” Work on the 10+10+10 Rule of “criticalmass.”20. Create and promote “The Best of the Ceilidh Trail” brochure and online guide21. Create a book of “Ceilidh Trail Hidden Gems”22. Create detailed itineraries from local residents23. Work with Navteq and get maps updated and populated24. Get rid of business signs more than 10km from the business25. Provide specifics - not generalities26. Populate peer review sites54